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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

As for the characteristics that they need to possess, I think that the most important one is to be a social media user in the first place, and to like the concept. Social media can be seen as a tool for a marketer, but not a static one like an advertisement. It’s not about any of the tools.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” The 4 Layers of Online Brand Marketing : With your brand as the core, you then have a website, then content development and off page SEO, and finally social and reputation management. Social Networks.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. No more, I say!

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