79 Remarkable Social Media Marketing Facts and Statistics for 2012
Webbiquity SMM
AUGUST 18, 2012
Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Paid search leads average a 7% rate, while outbound marketing leads (e.g., Search provides the highest quality leads. MarketingSherpa ).
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