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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

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Social Media Strategy Daily News

Proactive Report

If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The first is to define what value it can put into and get out of the network. Read the article >> Facebook Breaks into Top Ten Ad Networks. Internet sites and advertising networks.

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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat. According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. And ads only work if there are users to engage with them.

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