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Partnering With Brands Theme Week: Advertising 101

ProBlogger

Conversely, if your priority is the reader experience and not necessarily the revenue, it is recommended that you place these units on the right hand side of your page. Utilizing a marketplace allows you to set the cost for your ad inventory as opposed to simply accepting what Google or an Ad Network is going to pay you for your inventory.

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Cost Per Mille (CPM) : Cost per 1000 impressions. When looking at the CPM metric, Statista found that product catalog sales cost the highest at $4.77 CPM compared to the lowest at $0.48 CPM with the brand awareness objective. You will pay in CPM. You’ll pay for this in cost per conversion or CPM.

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