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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. These days, content on social media has a very low shelf life.

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