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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

This psychological phenomenon has further expanded thanks to the growth of social media. Consumer comments have (often far) more weight than paid ads. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

comScore 299
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comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela

Bill Hartzer

comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. This just goes to show that if you do not have a Twitter social media account for you or your business, then you need to set one up right away. Source: comScore Media Metrix -- Unique Visitors (000).

comScore 127
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Does your brand look inauthentic on social media? Like, NOW.).

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Bloggers offer brands enhanced value through their own social media activity.

Blogger 389
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This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. These are those links.

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Debunking Five Social Media Myths

Socialized

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Perhaps social media is not a part of the company’s communication strategy. Social Media Communication Is Informal.