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Monetization: Social Network Advertising

Laurel Papworth

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 RocketOn and Living Web (1). average for the internet at large. We are in creative mode, not receiving.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 Should Jay and Kevin cater to the most active users or continue to tweak the algorithm so that all users can get optimal use out of the community. Only time will tell.

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

Because users actively have to scroll over the highlighted word to see one of our ads, only people who are actively curious about our ads will even see them. I’ve been really active in the blogosphere for 4-5 years now, and I see blogs all the time trying new things, including big blogs who wanted to try Kontera and Snap.

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