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What Are the Top Social Media Platforms for SMBs?

Later

Like monitoring audience sentiment, responding to queries, de-escalate issues, and gaining a better understanding of your audience demographic and what they care about. And according to internal data, Pinterest reaches 77% of all women 25-54 in the US – a demographic that is estimated to control almost 75% of discretionary spending by 2028.

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What to expect from social media management in 2028

Sprout Social

At the same time, social is becoming more complex. Brands need to factor in how quickly social is fragmenting and morphing across emerging platforms and evolving consumer preferences. Consumers don’t just want brands to respond to them on social; 70% of them expect companies to solve their problem in a personalized manner.