article thumbnail

22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

Instagram is the top influencer marketing platform worldwide 89% of marketers agreed that Instagram was the number one influencer marketing platform. billion by 2027. Learn more about the state of influencers on this social network. It hit $16.4 This exponential growth demonstrates the health of this industry.

article thumbnail

25 WhatsApp Stats Marketers Need to Know in 2022

Hootsuite

Fast forward thirteen years and WhatsApp is owned by Meta, who operates the platform as part of its Family of Apps, which also includes Facebook, Instagram, and Facebook Messenger. Could we be bold and predict that by 2027, the number of WhatsApp users could be 3 billion MAUs (given their previous track record)? also use Instagram.