Oktopost
AUGUST 1, 2024
By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible.
Hootsuite
JANUARY 15, 2025
As a business-focused social network, LinkedIn says, “We realize our responsibility both on our platform and in our company to create a more equitable and inclusive world of work.” LinkedIn hired more Black and Latino senior staff in 2024 In 2020, LinkedIn made a commitment to double the number of U.S.
Sprout Social
MARCH 27, 2025
By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.
Sprout Social
OCTOBER 26, 2023
billion by 2027. Learn more about the state of influencers on this social network. Influencer marketing ad spend worldwide is projected to reach $30.81 billion in 2023 Brands are expected to spend $30.81 billion on influencer marketing advertising throughout 2023. This spending is expected to increase to $47.80
Hootsuite
MARCH 7, 2022
Could we be bold and predict that by 2027, the number of WhatsApp users could be 3 billion MAUs (given their previous track record)? WhatsApp is the world’s favorite social media platform. Out of Internet users aged 16-64, WhatsApp reigns supreme, beating out Insta’ and Facebook to the top spot of the most popular social network.
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