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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Community College did with this pre-decision day post. Twitter has always been a great place to get the conversation started.

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The role of artificial intelligence in business in 2024

Sprout Social

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights. billion by 2026. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

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