What You Need To Know About Programmatic Advertising For 2019 And Beyond
Social Media Strategies Summit
SEPTEMBER 12, 2019
Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Programmatic Media Buying. Source: Choozle.
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