What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user. Programmatic leverages user analytics to determine what content is most relevant to a user at any given time. Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. By the year 2025, there will be approximately 1.1