2014 CPA CPM Engagement 
Jon Loomer
MAY 26, 2015
I went back to May of 2014 within my custom ad reports. CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click. The first thing you’ll notice is that CPA is $.35 Data Set Notes.
Convince & Convert
MARCH 19, 2018
In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. By paying per impression, you can optimize your CPM to just $0.02 A great quality score leads to more impressions at a lower cost-per-engagement, while a low quality score will lead to less impressions for a higher cost.
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