Mindjumpers

JUNE 8, 2012

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. To quickly reach as many people as possible, the brand made Facebook the hub of its marketing efforts for the initiative.

CSR 237

CSR Small Business Case Study Communities 237

The Realtime Report

DECEMBER 13, 2012

Amid rumors that the chain had been “caught out” by its campaign, Lidl rounded the number of meals up to 10,000 and “branded the campaign a success.” Was this a good move for the brand? luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012. A Lidl bit naive. Strike back at corporate greed.

Hashtag 147

Hashtag Campaign Case Study Banking 147

ProBlogger

OCTOBER 14, 2014

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. On the other hand, your blog is also the place where you can run a marketing action, like a contest for your customers and potential clients. Running marketing actions – (contests, giveaways, announce special offers, etc).

Strategy 50

Strategy HootSuite Ensembli Survey 50