Fall seasonal marketing: A guide to the (other) most wonderful time of the year
Sprout Social
OCTOBER 1, 2022
In 2003, Starbucks released the classic Pumpkin Spice Latte, creating a new generation of pumpkin spice enthusiasts. And, sentiment about pumpkin spice is 69% positive. They leaned into the absurdity of the product by showcasing a member of their social media team eating it directly from the can. washingtonpost.
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