Webbiquity SMM

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. This category can also include metrics like blog visitors and RSS / email subscribers.

SM2 187

SM2 Alterian Vocus Social Media 187

Adam Sherk

DECEMBER 2, 2009

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. What Horrible Things Did Time Magazine Do in 1964?

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

MAY 15, 2012

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. I sent it to you on Twitter. Seriously though, did you get my press release? –My press release. Did you get it? I emailed it to you. Three times. And Facebook.

Press Release 269

Press Release Vocus Video Embedding 269

Webbiquity SMM

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MARCH 30, 2012

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Facebook / LinkedIn / Google Plus metrics (i.e. followers/fans/circles, how complete is their profile, level of activity).

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

JULY 9, 2013

Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. You might start by commenting on one of their blog posts one week, following them on Twitter the next, and retweeting their content for several weeks after that.

Influencer 158

Influencer Strategy Content Marketing 158

Waxing UnLyrical

JUNE 2, 2011

You get a bonus for using Vocus or a similar platform.). For local, since I have good relations with a TV segment, and from bloggers to such publications as the Orange County Register and deal with many on Twitter, I offered to work together to garner more attention. Since I had done this already, I thought that was fair.

How To 191

How To Vocus Blogger Meeting 191

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. It’s imperative that your social media monitoring tool provides realtime or near realtime monitoring and alerting, so you can respond to critical items promptly.

Tools 193

Tools Social Media Sysomos Vocus 193

Jeff Esposito

AUGUST 3, 2010

This post was mentioned on Twitter by jeffespo and Rebecca Denison, Cheryl Hilpert. And really different tools can be used to measure different things. I like Vocus for some things and radian 6 for others. And even there are other free tools that can be used that do things that the paid tools don't, or do differently.

Metrics 28

Metrics Review Social Media Video 28

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. What’s the hot new trend in social media that we can bring to our clients? What do you think?

Questions 160

Questions Social Media Consultant Education 160

Writtent Blog

FEBRUARY 28, 2014

One of the most effective ways to use your blog posts as a community-building tool is to invite your readers to leave a comment. Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. Example: Did you find our blog formatting checklist a helpful tool for content marketers?

Sample 111

Sample Samples eBook Vocus 111

Convince & Convert

AUGUST 19, 2012

interesting to note that Twitter’s new “you must make your feeds look like Twitter.com” edict last week may have made Klout’s new interface DOA ). In my case, 49% of my total Klout is via Twitter, with Facebook at 40%, and Linkedin at 5%. Twitter Influence Analytics. times the concentration.

Analytics 137

Analytics Influencer Klout Vocus 137

Webbiquity SMM

JANUARY 6, 2015

How can PR pros use social media tools to identify and connect with key influencers? 8 Powerful Influencer Research Tools That Get Results by Blogging Wizard. **5 Jim Dougherty presents an infographic from Vocus illustrating how journalists view social media. Is there still a role for press releases?

Press Release 100

Press Release Tips SEO Influencer 100

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. I don't see FB rendering the web site obsolete as much as a myriad of well integrated social tools replacing the traditional web site.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. I don't see FB rendering the web site obsolete as much as a myriad of well integrated social tools replacing the traditional web site.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

MARCH 1, 2011

But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. The Internet, and specifically blogging software, solved these issues.

Social Media 160

Social Media Vocus Digg Adwords 160

Adam Sherk

JUNE 29, 2010

Related posts: A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later Where Do You Want Your Social Media Press Releases to Live? Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. That one was overused like crazy in the 1990’s. Which terms do you think are the biggest offenders?

Press Release 279

Press Release Marketing Class List 279