Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision (November 8, 2011). Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems.

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. This category can also include metrics like blog visitors and RSS / email subscribers.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

JULY 9, 2013

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. influencer outreach b2b marketing content marketing influence marketing openview labs'

Influencer 160

Influencer Strategy Content Marketing 160

Waxing UnLyrical

JUNE 2, 2011

You get a bonus for using Vocus or a similar platform.). For local, since I have good relations with a TV segment, and from bloggers to such publications as the Orange County Register and deal with many on Twitter, I offered to work together to garner more attention. Since I had done this already, I thought that was fair.

How To 191

How To Vocus Blogger Meeting 191

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. But how do you choose one?

Social Media 193

Social Media Tools Sysomos Vocus 193