Sherrilynne Starkie

MAY 28, 2018

This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). . The study, “Data Privacy – What the Canadian Consumer Really Thinks”, shows that people’s comfort with data-sharing is increasing.

Survey 249

Survey Data Privacy Study 249

Sherrilynne Starkie

FEBRUARY 10, 2020

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. He summarizes the study findings and explains the trends observed over the 20 years since the first Trust Barometer survey.

Survey 259

Survey Compete Forums News 259

Sherrilynne Starkie

DECEMBER 13, 2019

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. Other key findings: 27% reported social media was a core element of communications strategies.

Social Media 195

Social Media Skills Survey ROI 195

Sherrilynne Starkie

AUGUST 19, 2013

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques.

Advertising 273

Advertising Comparison Travel Survey 273

Sherrilynne Starkie

AUGUST 27, 2018

Consider the findings of a 2017 IPSOS survey carried out on behalf of eCampus Ontario, which identified four barriers to online learning success: Motivation : Around 37 percent of survey respondents said online education made them feel anxious. However, not everyone is great at independent study. Success in Online Learning .

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

DECEMBER 22, 2013

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. Related posts: Study shows social media drives sales. Presents (Photo credit: Wysz). Social media for health. User focus. Marketing integration.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider.

Survey 150

Survey Advertising Study Software 150