Waxing UnLyrical

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Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. I can have a good idea.

Sports 100
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Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

Add sports into the mix, and I’m seriously embarrassed. My bottom line: people are posting on social media while they’re watching TV, be it sports or scripted shows (or “unscripted” shows like “Survivor”). .” “Mad Men.” ” “Game of Thrones.”

Twitter 197
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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

Knowing that head coach Doug Pederson loves ice cream (especially Häagen-Dazs), the company inserted itself into the biggest event in my hometown’s sports history. But for me, a newsjacking win also went to Häagen-Dazs, which offered free ice cream to fans for one hour during the victory parade. Do the Right Thing.

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Monday Roundup: Being of Service

Waxing UnLyrical

Why: “From Under Armour to P&G and Sport England, many of the award-winning campaigns from Cannes Lions sought to inspire women and start movements,” writes Jessica Gioglio for Convince and Convert. 3 Inspirational Social Media Campaigns to Empower Women. Thought Leader Life with Mitchell Levy.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Creating a sport around your brand may be the most sophisticated gamification on the planet. Gamification is still a bit of a loose concept, in spite of the various coupon plays, discount systems, loyalty programs, punch cards, check-ins, mobile technology and other factors playing into new ways for brands to interact.

Content 253
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#SocialPR Spotlight: Dinean Robinson

Waxing UnLyrical

I’ve been in the game for 12 years and have worked within food & beverage, sports, entertainment, non-profit, health & wellness, and LGBTQ sectors! I create the best context and strongest content to propel my clients past the competition right into the conversations, minds, and hearts of their stakeholders.

Delicious 100
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The B2B End Around

Waxing UnLyrical

He also loves sports, music, and reading. Ken Mueller is the owner of Inkling Media , a Social Media and Inbound Marketing sole proprietorship in Lancaster, Pa. In addition to being the hippest cat on the planet, Ken loves working with small businesses and non-profits. The B2B End Around.

B2B 206