How to Run a Social Media Competitive Analysis
Social Media Strategies Summit
FEBRUARY 1, 2024
Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Once logged in, click the big box that says Discover new keywords. What is their engagement rate?
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