Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. So how do we do that as marketers? Adam and his team aimed to create a memorable campaign that persuaded people to act. Just telling somebody that something is good or bad for them isn’t enough to make it work.

Campaign 210

Campaign Social Media Case Study Training 210

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Here are some features to look for in a social collaboration platform that will make your team’s job much easier.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. Table of contents: What is a chatbot builder?

Hubspot 101

Hubspot Template Templates API 101

Ignite Social Media

AUGUST 14, 2023

So, let’s talk about when you should hire a social media agency and when you should exclusively hire a social media team in-house. If you prefer to read along, we’ve summarized many of the highlights of the discussion in this post, covering the situations where you should and should not hire a social media marketing agency.

Social Media 147

Social Media Marketing Cost Team 147

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

Collaboration 226

Collaboration How To Education Team 226

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. It’s so much more than posting.

Resources 103

Resources Telecommunications Collaboration Project 103

Oktopost

FEBRUARY 12, 2024

However, while Oktopost archives content, it is not a dedicated risk management solution. Smarsh is a leading provider of archiving and compliance solutions for digital communications, helping organizations meet regulatory and legal requirements. This is where the Oktopost and Smarsh integration becomes invaluable.

API 62

API Construction Organization Meeting 62

The Realtime Report

JANUARY 24, 2022

It is recommended you hire web design services or even an entire team of professionals. This last solution will save you time, but you must be ready to invest a considerable amount of money. Hire A Professional Digital Marketing Expert. You might ask what digital marketing has to do with building a website? Grid Gallery.

Tips 182

Tips Content management systems Fashion Template 182

Oktopost

SEPTEMBER 21, 2023

However, since social selling is a relatively new concept, few sales teams manage to get it right. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

Examples 136

Examples B2B ROI Analytics 136

Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Most teams don’t even have the space for the actual change tasks, much less the change planning time. The result is essential employees aren’t committed and the project flounders.

Project 127

Project Collaboration Buy Team 127

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Sprout removes the curtain of mystery between all teams that touch social media. in savings over three years.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. So the team set up their listening solution to track conversations around relevant keywords—think: “breach” and “litigation.”

Examples 123

Examples Social Media Sentiment Influencer 123

The Realtime Report

NOVEMBER 2, 2023

Two significant names consistently emerge in the ticket management solution market: Jira Service Management vs Zendesk. Zendesk excels in providing a user-friendly ticketing system, making it an ideal choice for customer support teams. Your choice should align with your specific support operations’ demands and scale.

Software 91

Software Knowledge Base Template Templates 91

Convince & Convert

DECEMBER 6, 2023

They need brands to provide quick and effective solutions to their problems. 76% of Marketers Say Their Brands Provide Social Media Customer Service According to a 2023 Hubspot report, 76% of social media marketers revealed their companies offer social media customer support. Create premium social media customer support content.

Social Media 145

Social Media Hubspot Statistics Survey 145

Sprout Social

APRIL 17, 2023

That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR.

ROI 103

ROI Social Media Management Team Study 103

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. Your expertise in your field will become evident as you help them navigate finding a solution that fits their needs.

B2B 131

B2B Education Meeting Engagement 131

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? They offer plenty of additional products within those areas and services and have a lot of solutions that may appeal to some more than others. Khoros solutions . Social Marketing – Orchestrate social campaigns that drive business results.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 97

ROI Cost B2B Organization 97

Sprout Social

FEBRUARY 8, 2024

These tiers make it easy to provide all customers with speedy, reliable service regardless of the issue at hand, setting your team up to provide more quality customer service. These tools empower customers to independently resolve issues, offering a time and effort-saving solution for both parties.

How To 108

How To FAQ Issues Software 108

Sprout Social

MARCH 30, 2023

For Sprout Social, this presents a massive opportunity to build solutions that help teams work smarter, unlock creativity and increase social media’s business impact exponentially. For our current and future customers, now is the time to start planning for adaptation—and empowering your teams with the tools they need to do it.

Software 120

Software Training Energy Team 120

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

APRIL 16, 2024

If your leadership team is bought in on social listening, the only thing standing between you and smarter social insights is improving your social listening query building skills. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online. For example, if a marketer at Sprout Coffee Co.

How To 99

How To Sentiment Template Templates 99

Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.

Team 113

Team Examples Marketing Training 113

Oktopost

MARCH 13, 2023

Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions. An expert in B2B social, Stephanie’s experience in social spans a variety of industries, including technology, research, and financial services, working on global brand and corporate social teams at IBM and Gartner.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. This approach allows sales teams to educate, share insights, and position themselves as thought leaders in their industry.

B2B 84

B2B Team Conversation Education 84

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. As one marketer said, “You need a lot of content to support a program.

Strategy 132

Strategy Content Curation Press Release 132

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 125

Marketing How To Software Team 125

Oktopost

OCTOBER 28, 2021

But with so much competition targeting your prospects on these platforms, your sales team has their work cut out for them. . Fortunately, powerful social selling tools are available that can help your B2B sales team give customers exactly what they want. For B2B companies, this type of promotion leads to higher quality leads.

Tools 144

Tools B2B Price ROI 144

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish?

B2B 62

B2B Metrics Comparison Education 62

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Social Media 62

Social Media How To B2B Team 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124

Data B2B How To Metrics 124

Sprout Social

JANUARY 3, 2023

Think about it: Every team in your company is full of experts. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. The benefits of cross-team collaboration. Your customer service team is already primed to support.

Collaboration 122

Collaboration Social Media Team Sentiment 122