Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Crisis communication and the importance of working closely with PR. Episode Summary.

Community building 62

Community building Communities Tourism Social Media Management 62

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Social media holds the answers to some of your most pressing business questions. Defining the possibilities of social.

Marketing 113

Marketing Team Social Media Skills 113

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

Sherrilynne Starkie

DECEMBER 20, 2020

How Canadians use Social Media. Canadians love social media, especially in Ottawa. The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 195

Marketing Syndication Adwords News 195

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. The scope of the social media policy.

Policies 146

Policies Social Media Guidelines Sentiment 146

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Given that social media is a whopping $231.1 Given that social media is a whopping $231.1

Social Media 96

Social Media Social Media Management Influencer Trends 96

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? Neither approach to franchise social media marketing is wrong.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Employee advocacy. Either on-site, social media, Google or third-party review aggregators.

Conversation 137

Conversation Review Marketing How To 137

Convince & Convert

NOVEMBER 24, 2015

Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition. Why authentic employee advocacy is an important part of any company’s social media plan.

Marketing 180

Marketing Hubspot Education Travel 180

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Examine previous results Did your 2023 PR initiatives lead to an increased share of voice? Identify recurring themes or issues that may indicate gaps in your current approach.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Policies 111

Policies Social Media Guidelines Privacy 111

Oktopost

MAY 26, 2020

Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. But social media is where your audience is, and it’s where they want to engage with you. However, that is not the only reason social media and fintech go hand in hand in 2020.

Social Media 141

Social Media Banking Marketing Mobile 141

Hootsuite

JUNE 29, 2023

Well, you probably need to brush up on your social SEO.) But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. And if you have no reputation? Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We asked them all the questions you’d expect about social tactics and strategies and results. Always have, always will.

Social Media 137

Social Media Committee Organization Survey 137

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1.

Organization 132

Organization Communities CSR Class 132

Hootsuite

MAY 31, 2023

Building social media security awareness at work may not be as exciting as, say, developing TikTok engagement strategies. But it’s still a critical function for social teams at organizations of all sizes. That’s because social media threats don’t just impact your brand’s social accounts.

Social Media 75

Social Media Policies Guidelines Reputation 75

Sherrilynne Starkie

OCTOBER 15, 2018

How Canadians use Social Media. Canadians love social media. LinkedIn is introducing more social features and is becoming more content friendly. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sprout Social

MAY 31, 2023

Collect social insights Audience insights are the foundation of better brand positioning. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. It’s important to find safe ways to let your employees leverage this type of tool.”

Sentiment 123

Sentiment Press Release Analysis Team 123

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Your brand values can help you: Attract and retain employees who are a cultural fit. Sprout Social.

Brands 130

Brands How To Authentication Exercises 130

Oktopost

SEPTEMBER 30, 2020

Nevertheless, social media advertising is still terra incognita for many law practices. Law practice and social media marketing are an odd marriage, and it’s not always an easy fit on either side. 4 Reasons Law Firms Should Use Social Media. Online today means on social media. But what are those places today?

Social Media 125

Social Media Guidelines Advertising Consultant 125

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training.

Social Media 240

Social Media Privacy Training Policies 240

Hootsuite

JULY 29, 2019

A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform. A social media policy isn’t just a set of rules.

Policies 111

Policies Social Media Company Guidelines 111

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. The importance of social listening for B2B marketing. Lead identification.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

APRIL 26, 2022

Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Internally, this can look like emails, coffee talks, town halls and Slack chats with employees. Externally this can be through social media, media appearances, investor calls and more.

Strategy 87

Strategy How To Training ROI 87

Hootsuite

MAY 17, 2022

seeing your ad on social media or noticing your brand at a local store). Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. Brand advocacy. and using advanced social listening.

Instagram 119

Instagram How To Loyalty Discount 119

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. This book is for you.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Take into consideration the cost of tools, resources, employees and contractors. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 132

Marketing How To Sample Samples 132

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. How Buffer Does Social Media and Why Less Is More.

Influencer 127

Influencer Social Media Statistics B2B 127

Audiense

JUNE 28, 2018

Advertising & Promotion: Search & Social Advertising. Advertising & Promotion: PR. Social & Relationships: Call Analytics & Management. Social & Relationships: ABM. Social & Relationships: Events, Meetings & Webinars. Social & Relationships: Advocacy, Loyalty & Referrals.

Advertising 80

Advertising Affiliate marketing Influencer Data 80

Webbiquity SMM

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.

Social Media 100

Social Media Marketing B2B List 100

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. By giving customers the option to talk to a chatbot instead of a human, businesses can: Reduce their hiring costs and let employees deal with larger, more complex problems. Domino’s promotional PR stunt.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Campaign 48

Campaign Hashtag Sentiment Overview 48

Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency.

Social Media 145

Social Media How To Policies Team 145

Keyhole.co

JUNE 6, 2023

Leverage employee advocacy Your employees are your greatest assets. Well, think of your employees as your brand ambassadors — your secret marketing weapon. Imagine this: your customer is scrolling through their social media feed, as they do dozens of times per day. Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Proactive Report

JUNE 19, 2017

empower employees. Every customer and stakeholder is important, but the power of fans – both economically and in terms of advocacy -makes them more valuable. Fans are very valuable in this part of the sequence because their advocacy reaches potential customers. enthusiastic advocacy from loyal fans.

Microsoft 45

Microsoft Influencer Newsletter Software 45