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Survey: Third of Companies Use Social Media to Promote Their Business

Bill Hartzer

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. They’re also using social media to study companies and jobs.

Survey 103
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Survey Shows Marketing Budgets to Increase Spend in Social Media, Search Engine Marketing in 2011

Bill Hartzer

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. The study was conducted jointly by Goldstein Group Communications and Hearst Business Media.

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Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

Prior to the study, Dessert Gallery did not have a Facebook presence. The research, based on surveys of more than 1,700 respondents over a 3 month period, found that compared with typical Dessert Gallery customers, the Facebook fans: · Spent 33 percent more at DG’s stores. · Share this on Technorati. Tweet This!

Study 155
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Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media.

Loyalty 205
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Seven Ways to Use Social Media for Business

Webbiquity SMM

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193
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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. Social Media Takes Time.

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