The Social Media Incubator
JULY 10, 2013
To figure ROI on your Facebook advertising, you need to calculate your cost per desired action. 8% ROI whilst $10 of revenue against $100 of ad spend amounts to 10% ROI. You have 2 more sales under that scenario than you had in Scenario 1. Twelve dollars of revenue for $150 of ad spend amounts to.8%
The Social Media Incubator
AUGUST 25, 2011
In our last post we shared how to accurately measure Business-to-Consumer (B2C) return on investment (ROI). Can a business that sells to other businesses measure ROI with social media? The trick with B2B is to know what your overall marketing goals are, and to tie your social media objectives to your overall goals.
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The Social Media Incubator
AUGUST 22, 2011
Many people suggest that social media is not measurable – we’d beg to differ. The old saying, “you can’t manage what you can’t measure” has never been more true than in social media. Measuring Social Media ROI for Retail (or Business-to-Consumer Sales). Find the ROI in your social media efforts.
The Social Media Incubator
NOVEMBER 16, 2009
scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations Small Business Mavericks Loading Quotes.
The Social Media Incubator
JULY 15, 2014
Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. Consumers do not consciously recognize the influence of social media on any purchases they make.
The Social Media Incubator
OCTOBER 10, 2013
Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? But in the age of social media, where marketing is much more transparent and the message has become a conversation…are personas still a good marketing idea for business?
The Social Media Incubator
JULY 19, 2013
The most common misconception about social media for business is that it can be done as a separate entity. First, you need to make sure the implementation of your social media campaign isn’t sporadic. First, you need to make sure the implementation of your social media campaign isn’t sporadic.
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