Twist Image

NOVEMBER 21, 2014

If we all agree (and we should) that consumers have a digital-first posture (meaning, that most people''s first and ongoing brand interactions don''t happen at the physical business location - retail or office - but that they begin and end online), then our brand narratives, need to match their expectations and their paths to purchase.

Marketing 98

Marketing Apple Mobile Advertising 98

Buzz Marketing for Technology

FEBRUARY 23, 2009

Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem.

Real Estate 100

Real Estate Health Care Consultant Study 100

Kikolani

JUNE 20, 2012

One top national retailer hired me to write articles for their newsletter for business owners. For instance, I’ve listed white paper writer, newsletter writer, retail writer, and business writer among my skills. One wanted me to write for their airline magazine. How can you make this sort of thing happen?

LinkedIn 126

LinkedIn How To Skills Retail 126

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 143

Activities Social Media Mobile Geotagging 143

Bare Feet Studios

JANUARY 25, 2011

If you are in retail or consumer products and services, how many people are checking in to your business with location-based services? Local firm Simplicity HR prepared a free white paper on Social Media and the Workplace which references a post I wrote last year sharing one framework you can use as a basis for HR policy development.

Social Media 52

Social Media Smart Phone Trends Policies 52

Direct Marketing Observations

JANUARY 31, 2024

The social media challenges that exist in biotech are no different than they are in retail, tech, finance, or sports. Depending on your background and experience, I may be preaching to the choir here, but the bottom line is this. It’s Always Going to be About Content.

Industry 146

Industry Social Media Biotechnology Marketing 146

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions. Get information about your IP. IP Information. 50+ On-demand DNS and network tools.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

SalesChoice

JANUARY 12, 2017

In addition, organizations of all sizes are following the lead of business-to-consumer (B2C) retailers such as Amazon.com by making smarter use of data analytics to predict customer purchasing or churn, increase sales, and deepen relationships. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

B2B 22

B2B Analytics Data Patterns 22

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Twist Image

MAY 15, 2014

" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). It''s an always open retail landscape. retail landscape. retail landscape. business book. digital age.

Retail 97

Retail Mobile YouTube Buy 97

Webbiquity SMM

DECEMBER 1, 2015

Other than the nonprofit/education sector, retail & ecommerce have the highest level of social media engagement (people love their fashion and food brands), followed by manufacturing. They place the least value on white papers and ebooks. But YouTube, Google+ and LinkedIn drive the most engaged traffic. MarketingSherpa ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Buzz Marketing for Technology

JUNE 27, 2008

Retail Trade. White Papers. Money & Fundraising. Real Estate/Landlord-Tenant. Sales & Marketing. Starting a Business. Business Guides. Forms Kits. > > See All. Construction. Medical Practices. Restaurants. Manufacturing. Real Estate. Wholesale Trade. > > See All. Accounting. Advertising & Marketing.

Applications 100

Applications Software Diagrams Real Estate 100

Convince & Convert

JULY 13, 2012

You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Jay : It certainly makes it a little less direct response oriented. It was getting a little Yellow Pages-y there for a while. Eric : Yeah, yeah. ” It’s like oh guys, come on, this is just obnoxious. Jay : Exactly.

Banking 113

Banking Mobile Team Social Media 113

Webbiquity SMM

NOVEMBER 12, 2013

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. BizReport ). Yet less half utilize webcasts and just 20% create e-books.

Statistics 226

Statistics Social Media B2B Journal 226

Twist Image

NOVEMBER 5, 2014

People who know me, know how much I laothe case studies and white papers. white paper. white paper. Yes, it''s a powerful statement. The stuff that true case studies are made of. Most of them (if not all) are just trumped up stories about how great a brand performed on some kind of platform or campaign.

Brands 104

Brands Case Study Film B2B 104

Hootsuite

SEPTEMBER 17, 2020

Download our white paper on audience research for free today. Like if you offer physical products or retail in Chicago, you probably wouldn’t want to include Los Angeles in your target. Need a little help getting to know your audience? Step 5: Set up your billing. This part is straightforward.

Adwords 145

Adwords Google Campaign Cost 145

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. White Papers. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services.

Wireless 268

Wireless Microsoft Applications Web 2.0 268