Techipedia: Tamar Weinberg
FEBRUARY 11, 2015
What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. This is really cool data. on average. It’s worth 3.4x
Techipedia: Tamar Weinberg
JANUARY 26, 2011
I asked a big brand on Twitter for help and they gave me a canned response. A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. It’s up to you to capitalize this and leverage it effectively. I miss the days when social media was more personalized.
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Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# As a rule of thumb, Facebook is great for local advertising while Twitter is better for targeting niche groups. These can be automatically posted to Twitter, as well.
Techipedia: Tamar Weinberg
JANUARY 15, 2013
Whether it is investors, a management team, suppliers, distributors or retail partnerships, partnering with the right people is vital. You can find her on Twitter: @Ekaterina and her blog www.ekaterinawalter.com. . Walter was named among 25 Women Who Rock Social Media in 2012.
Techipedia: Tamar Weinberg
JUNE 19, 2012
While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. This is a guest post by Michael Silverman.
Techipedia: Tamar Weinberg
MARCH 4, 2010
Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. Twitter, he says, “became my way of talking with a community of people.&# He explains that “Twitter allowed me to be social without having to be IRL.&#
Techipedia: Tamar Weinberg
JULY 21, 2009
In today’s day and age, it is incredibly easy for a person to set up his personal web space to start sharing whatever is on his mind (and you begin to wonder why Twitter’s growth is so huge and popular among celebrities ?) That’s not to say it should only be done on Twitter though. It’s like THE CLUB.
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