Twist Image

JUNE 30, 2013

He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival.

Retail 94

Retail Industry Advertising Brands 94

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone. Throughout quarantine, social gave brands a direct line to their customers.

Strategy 132

Strategy Retail Marketing How To 132

Webbiquity SMM

APRIL 4, 2023

Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%). Some platforms over-index on more than one driver; Twitter is associated with bragging, but also serves the desire for learning. Clients include: Nestle, McDonald’s, Coca-Cola, and Kellogg’s, among dozens more.

Social Media 220

Social Media Reddit LinkedIn Research 220

Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. ” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match. “Not only are you consuming your information from Twitter about the World Cup. . via FIFA.com Nick loves this idea. ” See you next week!

Retail 146

Retail Marketing Sports Team 146

Twist Image

APRIL 9, 2017

Doug Stephens is one of the world's foremost retail industry futurists. His work and thinking has influenced some of the world's best-known retailers, agencies and brands. Prior to founding Retail Prophet , Doug spent over 20 years as a professional in the retail industry. Is this the end or just the beginning of retail?

Retail 56

Retail Advertising Industry Influencer 56

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Ari Herzog

AUGUST 30, 2012

There is a trend among small business marketing in stores. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. My gym has Twitter and Facebook decals on the front door (bottom right). When he's not blogging, Ari helps brands improve their digital media marketing.

Retail 130

Retail Social Media Small Business Compete 130

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 104

Twitter Tourism Travel Education 104

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

Influencer 130

Influencer Travel Retail UGC 130

Twist Image

APRIL 9, 2017

Doug Stephens is one of the world's foremost retail industry futurists. His work and thinking has influenced some of the world's best-known retailers, agencies and brands. Prior to founding Retail Prophet , Doug spent over 20 years as a professional in the retail industry. Is this the end or just the beginning of retail?

Retail 49

Retail Advertising Industry Influencer 49

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers. .… either you are ready or you’re not!

Social Media 165

Social Media How To Marketing ROI 165

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

Examples 92

Examples Campaign Discount Marketing 92

Josh S Peters

JULY 22, 2009

The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike. The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike.

Retail 116

Retail Social Media Lijit Startup 116

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

JANUARY 29, 2024

On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms. Though “go where your audience is” remains a closely held social marketing belief, audiences across demographics are using every network (looking at you Boomers on TikTok). Retailers go all-in on Instagram and TikTok.

Social Media 111

Social Media Strategy Exercises Retail 111

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Waxing UnLyrical

JUNE 20, 2011

What, no Twitter? A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. It made me think about the largest company in the UK without a Twitter account.

Twitter 197

Twitter Flickr Loyalty Retail 197

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. followers .

Features 230

Features Tools Smart Phone LinkedIn 230

Firebelly

DECEMBER 21, 2015

The 15 most-read posts on our social media marketing blog in 2015! A CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. Read More.

Social Media 100

Social Media Marketing Retail Social Media Management 100

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. 78% of retailers plan to invest in mobile this year. The figure is expected to top 220 million within the retail market alone.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Twist Image

APRIL 10, 2017

Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . It's part of a Canadian Marketing Association event in partnership with KPI Digital. canadian marketing association. digital marketing.

Retail 49

Retail Class Eventful News 49

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 99

Conversation Strategy Social Media Marketing 99

Hootsuite

SEPTEMBER 25, 2023

Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

Industry 125

Industry Engagement HootSuite Analytics 125

Devumi

NOVEMBER 7, 2017

The weekend after Thanksgiving is huge for retailers. Here are some great ideas on how you can hype your Cyber Monday marketing on social media. Cyber Monday marketing on Twitter According to data released by Twitter […].

Social Media 68

Social Media Retail Marketing Twitter 68

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Twist Image

JANUARY 23, 2014

I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. That''s weird, right? What do you think?

Retail 84

Retail Startup Marketing Mobile 84

Twist Image

APRIL 10, 2017

Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . It's part of a Canadian Marketing Association event in partnership with KPI Digital. canadian marketing association. digital marketing.

Retail 40

Retail Class Eventful News 40

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Industry 122

Industry Real Estate Social Media Sports 122

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Blurred Lines between Influencers and Brands.

Influencer 211

Influencer Engagement Fashion Retail 211

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Trends 217

Trends Marketing Mobile Engineering 217

The Social Media Incubator

APRIL 29, 2013

Social media marketing is no longer optional for business. 32 percent of all Internet users use Twitter. 69 percent of Twitter follows are suggested by friends. 1 million new Twitter accounts are added every day. 50 percent of Twitter users access the site using mobile devices. Among these include.

Social Media 111

Social Media Statistics Marketing Retail 111

Direct Marketing Observations

MARCH 19, 2012

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. Twitter didn’t buy Posterous just to spend money and collect a toy.

comScore 166

comScore Microblogging Posterous Marketing 166

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions.

Survey 225

Survey Report Social Media ROI 225