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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Flexibility : The variety that SMS marketing offers is almost endless. Why it Works.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success. 1. Create an SMS Marketing Team. SMS is all about immediacy.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Have you tried using SMS yet in your business? Having S.M.A.R.T

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Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! eMarketer reports that consumers force retailers to adopt social strategy. The best part is you can incorporate this method with your offline advertising.  Have a local radio spot? 32655 is FBOOK, in case you were wondering. There are a few stipulations. Second, you have to have a custom URL for your page.

Direct marketing is dead. Long live direct marketing!

SocialFish

This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). You might be a supermarket retailer, a local sports club or an insurance company and while members have already made a commitment to you, you still need to ensure your communications with them are relevant and engaging. Test, test, test. Potluck

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Is the Financial Services Industry Poised for Market Disruption?

SocialFish

More than ever there is an expectation that a unified experience exists across all the customer touch points: website, retail, and customer service. I, as a customer, will “expect” the company to know how frequently I purchase, on which channels, which products, and when my return will be credited – regardless of which channel I choose to interface. Leaving a bank was difficult. After

Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. 3.  yellow brick road. 1. ” 2. 

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How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Leveraging Smart Phones and Smart Apps. A new survey from the National Retail Federation (NRF) tells us that more than half of smart phone owners say they will use their device to “research products, redeem coupons and use apps to purchase holiday gifts” Consumers have learned to rely on their phones to help them do more. Engaging Your Customers. Servicing customers.

2012 Social Media Business Trends

Blue Focus Marketing

One of the best examples of Social Commerce is the mobile YP.com app which lets you share deals with family and friends via Facebook, Twitter, email and SMS. for retail? Doug Stephens ( @RetailProphet ) President, Retail Prophet. As the end of the year draws near, it’s time to start looking at social media trends for 2012. building communities, brands, mobile, etc.]? Peter H.

Cyber Monday Is Here!

Firebelly

Cyber Monday is a marketing term that refers to the Monday immediately following Black Friday being the busiest day of the year for retail electronic commerce in the United States. The term was created by the National Retail Federation and announced in conjunction with the deployment of their own website CyberMonday.com designed to serve as a portal for Cyber Monday deals and offers. Nearly 80% of online retailers say their sales went way up last year on Cyber Monday. What is Cyber Monday ? That's more than 51 million people logging on at work. Buy electronics now.

Are you green-washing to build up your marketing database?

Jeff Esposito

My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them. You see, many of these retailers add your email to their database which also means that you are now getting email campaigns from them which to me is just spam. Unfortunately email is not the only place that retailers are using to expand their marking reach on the sly. Sure you can call this a special circumstance, but if you look at the root of it, any retailer can do it. Image -  Skokie Public Library.

How Has e-Commerce Affected The Way We Market Products?

The Realtime Report

The retail world has been revolutionized by e-commerce is so many ways, and not all of these have been changes that were imposed from the top and trickled down. In fact, many companies, producers, manufacturers, product designers and retailers themselves have had to adapt to the way that customers and consumers have dictated the terms with their changing behaviors. Online Living.

First Look: Starbucks Digital Network Is Here

mashable.com

Yahoo is the coffee retailer’s technology partner on the initiative, so it not only developed the site at Starbucks’s behest, but it’s hosting the network, powering the search experience and providing content as well. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Beginning Wednesday, Starbucks customers who use the free Wi-Fi at more than 6,800 U.S. The New York Times has opened up access to its Reader 2.0 Boost and handpicked documentary films provided by SnagFilms.

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7 FBML examples to rock your Facebook fan page.

blog.webdistortion.com

home services Products.NET news system SMS product Articles Best of Subscribe forum contact Home > Marketing > Social Media > 7 FBML examples to rock your Facebook fan page. decade in web design 11 websites to keep your finger on the online pulse How smart retailers are using social media to grow. Mar 22nd 2010 7 FBML examples to rock your Facebook fan page. posted in: Social Media Facebook markup language or FBML for short is used in a variety of places within the social network. This will give you the options you need to paste in your code. FBML needed. Update.

ICYMI – Layout, Periscope and Facebook F8 Conference

Danny WhatMough

Add Facebook Messenger buttons to third party apps – so, for example, a retail business could offer to send customers shipping information via Messenger rather than email or SMS. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Instagram launches Layout. Twitter links up with Foursquare for tagging locations in tweets. Facebook launches a Timehop clone – On This Day. Facebook is testing a new app called Phone. Image credit. icymi

Unlocking the value of Foursquare « The Cube

Gemma Went

Thats why we also have customers in other verticals (estate agents, tradespeople vehicles, exhibitions & conferences, restaurants, fashion retailers, etc) anywhere where you might want to remember something for checking out later online… and the easiest way to do that is to use your mobile to bookmark them. Foursquare is the clear favourite for me so I will focus more on that here. For me they bridge the gap between the online and offline world, something key in connecting brands with consumers and something that’s missing in current social media marketing activities.

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) & every month, subscribers are kept abreast with the latest offers through monthly catalogue. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country. that interests the people.

Communicating bad news in hard times

Sherrilynne Starkie

The message said, in part, “you are being made redundant with immediate effect” Google the company now and you get 192 links… every single one relates to the SMS incident. The retailer’s employees found out the company was closing through the news media. The second edition of Exclamation magazine, which I edit on behalf of Bridson & Horrox , the Isle of Man printing and stationery company, was issued this week.   This story is my editorial contribution. They say that when you laugh the world laughs with you and when you cry you cry alone. 

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, 73% of Twitter users send SMS text messages multiple times per day. Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Surprising Statistics About Twitter in America April 29th, 2010 |Written By: Jay Baer | View Comments Tweet Ah Twitter, we thought we knew you. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook.

7 Strategies I’m Pitching for Businesses to use Facebook Places

Stay N' Alive

SMS – Yes, Facebook Has This, Too. Facebook Places is the latest and greatest service offered by Facebook that has many Brands raging around how to build a strategy. Also note that these strategies only work if your customers (or visitors or users) actually have a place to meet and congregate in real life. Claiming the Place – Why This is Important. Just a thought.). and Events).