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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The biggest retail dates of the year are just around the corner. According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) & & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

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Social Spotlight: Everlane and the Impact of Zero Impact

Sprout Social

And in a business so often plagued by middleman inefficiencies that get passed along to customers in the form of higher retail prices, that’s remarkable. Engagement is another social goal that is front and center for Everlane, as evidenced by its community-driven initiatives like Transparency Tuesdays.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Live chat with a customer service rep Create an online community where customers can ask questions and get help from a company rep or other members. Phone chat, sms messaging, or video chat. The company has a unique omnichannel retail experience that allows customers to shop for eyewear both online and in-store.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, 73% of Twitter users send SMS text messages multiple times per day. I wonder if this has to do with the correlation between the black community and musicians. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap. population. Our lists were similar. Good stuff!