science-of-social-media Resources Related Topics 
Social Media Strategies Summit
MAY 4, 2023
YouTube’s vast reach and credibility make it a valuable resource in the world of government on social media. Social Insider research finds that live videos on Facebook generate significantly higher engagement rates than pre-recorded videos. It can publish almost anything and still get tens of thousands of views.
Social Media Strategies Summit
MARCH 9, 2023
Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.
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Social Media Strategies Summit
DECEMBER 29, 2022
Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Yet many organizations struggle to align comms and social, leading to inconsistent messaging. Defining the Role of Social Media In Comms Strategy.
Social Media Strategies Summit
NOVEMBER 2, 2023
For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.
Social Media Strategies Summit
NOVEMBER 4, 2021
Data shows that in 2020, the average time spent with digital media equaled 470 minutes per user per day in the United States. The result is a quickly diminishing amount of trust in governments, media outlets, NGOs, and brands. The amount of digital content people consume has never been higher. But, the numbers show otherwise.
Social Media Strategies Summit
DECEMBER 22, 2022
Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. Treat Social Media As a Two-Way Conversation.
Social Media Strategies Summit
DECEMBER 15, 2022
Now, when talking about content — be it in the form of blog posts, social media posts, e-books, videos, downloadable resources, infographics, etc. On social media, it equates to views, likes, comments, story replies, and shares. Content marketing is one of the best ways to set your business up for growth.
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