Hootsuite

APRIL 11, 2023

A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze. #1 Start free 30-day trial What is a social media SWOT analysis? Clear data.

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Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. You’ve got the skills , you’ve created a kickass resume and portfolio , you’ve scheduled an interview. This blog post covers frequently asked questions and what kinds of answers employers are looking for.

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Social Media Management Questions Social Media HootSuite 102

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Keep reading and find out!

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Buffer Social

JULY 14, 2022

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. Consistency is more likely to raise your reach and audience engagement — which is the primary service offered by third-party scheduling tools.

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agora pulse

SEPTEMBER 16, 2020

So when its marketing coordinator learned that its existing social media management tool was failing to meet its needs, she did her homework and discovered Agorapulse and happily made the switch. To contribute to that focus, its digital marketing includes digital advertising, email campaigns, and engaging social media accounts.

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Social Media Social Media Management System Publishing 119

Hootsuite

AUGUST 4, 2022

If you’re reading this article, you’ve probably heard of a social media dashboard. Well, whether you’re managing one social media account or ten, it can be overwhelming to strategize content, create posts, and react to trends on the fly. What is a social media dashboard?

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Hootsuite

DECEMBER 1, 2022

LinkedIn is a very different beast from the other social platforms. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. LinkedIn is well known as the social network of choice for B2B marketers. So, where do you start?

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LinkedIn Strategy Tips HootSuite 139

Sprout Social

JUNE 13, 2022

With more than one billion active users , TikTok has changed the social media game. If you want to keep your content consistent and your to-do list short, it’s time to create a TikTok schedule. How to schedule TikTok posts on the app. Step 3: Schedule TikTok posts: Once a video is scheduled, you can’t make edits.

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Tips How To Publishing Social Media Management 94

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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API Social Media Management Platform Instagram 93

Hootsuite

APRIL 19, 2021

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Creator Studio is Facebook’s free dashboard that social media marketers and content creators can use to manage Facebook Pages and Instagram accounts. A shortcut to the post creation tool.

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Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? You can schedule posts, interact with your community and even monetize your content. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

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Instagram Facebook Marketing Features 107

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. So, that’s the approach we took to TikTok.”

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Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. A good social media consultant understands the basics of search engine marketing. Services include: Guest posting.

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Consultant Social Media Marketing Skills 220

agora pulse

SEPTEMBER 25, 2018

You can now post to Facebook Groups with Agorapulse. Rather than needing to manage my pages in Agorapulse, and then log into Facebook to post my content in my groups, I can now do it all in one place. Post to Facebook Groups with Agorapulse. Next, you need to authorize Agorapulse to post to Facebook. Tuesday Tips.

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agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Social CRM.

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Social Media Management Social Media Tools Social CRM 138

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

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Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. Only 29% of marketers use social data to assess campaign performance. 30-day social media plan template.

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Template Templates Campaign Social Media 129

Hootsuite

FEBRUARY 22, 2022

Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

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Affiliate marketing Social Media Tips Marketing 130

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

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Social Media Management Social Media Strategy Metrics 52

Hootsuite

MAY 9, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Social media channels.

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Hootsuite

JANUARY 23, 2020

A social media content calendar is like the Marie Kondo of your entire social media strategy. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started. Why use a social media content calendar?

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Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

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Social Media Management Social Media Strategy Metrics 52

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? Why is LinkedIn employee advocacy right for your social strategy? Tip 7: Set an internal promotion schedule. Why is LinkedIn employee advocacy right for your social strategy? I’m willing to bet it’s LinkedIn.

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LinkedIn Tips Curation Training 115

Ignite Social Media

FEBRUARY 23, 2021

Reddit offers a suite of ad products including takeover ad units (which are available on a reserve, so you must work with a representative to place them) and native auction ads. To get started with native ads, visit ads.reddit.com and fill out your company details including username, company name, industry, etc. Objectives Available.

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Reddit Tips CPM CPC 78

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. If you want to know the best sizes for content on every platform, check out our social media size guide. View this post on Instagram A post shared by Emilse Mayer (@emilsemayer) 2.

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Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Leverage native YouTube analytics to help you analyze your tests.

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Conversation Video Tips Embedding 90

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. In a study by Sprout Social , 64% of consumers say they want to feel connected to a brand.

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agora pulse

JANUARY 23, 2020

Are you now handling social media in-house? Learn the basics of social media management for businesses and agencies in this invaluable guide. Social Media Planning. Spontaneity can produce surprising results sometimes , but you need a plan to get the most out of social media. Set SMART goals.

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Social Media Management Social Media Collaboration Curation 108

Likeable

AUGUST 23, 2021

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. Maybe your brand has never posted on social media before and you’re ready to take the first step. Feel Native. Short Attention Spans.

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Social Media Content Module Mobile 81

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). How the Twitter Algorithm Works.

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Hootsuite

AUGUST 2, 2022

You’re busy crafting quality content and mastering your social media strategy. You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. Are you writing too much in your social media posts? The ideal length of social media posts.

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Hootsuite

JANUARY 3, 2023

If you’ve worked in social media for the last few years, you know that digital accessibility and inclusivity have become top priorities. Adding Facebook alt text to your posts is a great way to make your content more accessible and discoverable. The main reason to add alt text to your Facebook posts is accessibility.

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Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. With around 2.9 hours each month.

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Hootsuite

NOVEMBER 7, 2022

Social media algorithms are the backbone of all social networks. They exist to sort the massive volume of content posted every day and show each user the content they are most likely to engage with. In this post, we’ll answer the question of how social media algorithms work. What a job that would be!)

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Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

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Hootsuite

DECEMBER 8, 2022

dollars , and most of that money goes to sponsored posts. 61% of consumers trust recommendations on social platforms, including those made by influencers. If all these stats have convinced you, read on — we’ve got everything you need to get started with sponsored posts. What is a sponsored post?

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HootSuite How To Influencer Instagram 95

Hootsuite

NOVEMBER 14, 2022

The volume of content on social media is staggering. Every day, users post more than 500 million tweets and over a billion stories on Meta’s various apps. And yet, many of us have no strategy for our social media searches. Why you might search social. Social media moves fast.

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