Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. That’s where service software and automation via AI can do a ton of heavy lifting. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. What is customer service software?

Software 85

Software Tools Knowledge Base Hubspot 85

Sprout Social

OCTOBER 19, 2023

Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Marketing teams that don't embrace AI and other technologies will be left behind. Examples of common limiting beliefs about AI in marketing include: “AI will replace human jobs.”

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Marketing teams that don't embrace AI and other technologies will be left behind. Examples of common limiting beliefs about AI in marketing include: “AI will replace human jobs.”

Team 147

Team Marketing ROI Training 147

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? Enter the impetus for solving both challenges: artificial intelligence (AI). Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. But I also don’t want to slow down.

Team 112

Team Examples Marketing Training 112

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. What is the foundational layer?”

Policies 108

Policies Marketing How To Guidelines 108

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Read on to understand the mechanics of AI writing prompts and how to craft them for the best results. What are AI writing prompts?

Tools 99

Tools How To Sentiment Training 99

Sprout Social

NOVEMBER 8, 2023

We’ve also included helpful tips and tools to get you started on the right foot. How to measure customer sentiment Best tools for customer sentiment analysis How to improve customer sentiment What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

Sentiment 110

Sentiment How To Analysis Review 110

Oktopost

OCTOBER 30, 2023

Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process. Questions arise, such as whether the customer is still in the research phase comparing options, or if they have already chosen a product and require assistance in selecting the right plan.

Data 124

Data B2B Notification Team 124

Buffer Social

OCTOBER 17, 2023

Fortunately, Buffer’s AI Assistant can help. But   For AI to thrive, it needs adequate information. Like with Buffer’s AI Assistant, the difference between a basic prompt and a well-informed one can be striking. Create a post that explains the benefits of [product/service] for [target audience] ( use ).

Industry 115

Industry Hashtag Applications Features 115

The Realtime Report

JULY 13, 2023

It is difficult for many brands to have cases taken up by law enforcement in many countries, given limited resources and higher priorities. In return, the anti-counterfeit benefit can be much more clearly measured in an uplift in genuine product sales. There is no suggestion of an end in sight. This is changing.

Tips 91

Tips Data Activities Company 91

Social Media Strategies Summit

APRIL 11, 2024

83% of people care as much about how a brand treats them as they do about the quality of its products. Use social listening tools to discover opportunities to forge new connections. As a result, your profile visitors won’t always see the entire range of product page links you want to promote. Source: instagram.com 4.

Social Media 225

Social Media Tips Marketing UGC 225

Oktopost

JANUARY 16, 2024

We’re sure this isn’t news to you, but AI has become a game-changer in elevating how revenue teams operate. So much so, that it’s now essential to adopt AI to remain competitive. Here are our picks for top AI sales tools that will help your team advance through your pipeline successfully and make this year your most successful yet.

Team 62

Team Tools SMS B2B 62

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. For example, if a marketer at Sprout Coffee Co.

How To 99

How To Sentiment Template Templates 99

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Sentiment 103

Sentiment Analysis Patterns Price 103

Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? But the truth is, AI-powered content writing is a way to improve the writing process and make it more efficient, not replace human writers outright. Read on to see if AI content creation is right for you. Train your AI. Here’s the thing.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Sprout Social

AUGUST 29, 2023

The recent rise of tools like ChatGPT has made the idea of a robot assistant more tangible than it was even a year ago. But AI isn’t a thing of the future. With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. What is the business impact of conversational AI?

Conversation 78

Conversation FAQ Sentiment Banking 78

Sprout Social

SEPTEMBER 18, 2023

How has AI impacted the market? Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Take into consideration the cost of tools, resources, employees and contractors. What is your current brand perception?

Marketing 130

Marketing How To Sample Samples 130

Ignite Social Media

MAY 26, 2023

AI writing isn't that complicated — or at least if you know how to talk AI. Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. But in order for this to work, you must first provide clear and concise instructions on what the AI should be writing about.

Content 78

Content How To Social Media Management Social Media 78

Oktopost

APRIL 14, 2023

The need for powerful and efficient tools to manage and create content has never been greater. Let’s dive into each of the four new tools and see how they can help you streamline your social media and advocacy content creation. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Hootsuite

FEBRUARY 14, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. There are three types of chatbots that you should know: Smart chatbots that use artificial intelligence (AI) Simple, rule-based chatbots Hybrid models that use a mix of both Not all chatbots can do everything. Let’s dig in!

FAQ 138

FAQ Retail Team Buy 138

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 104

Reputation System Brands Knowledge Base 104

Convince & Convert

DECEMBER 15, 2023

Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline. Tim Hanson is doing the same.

SEO 154

SEO Social Media Strategy Hashtag 154

Pam Moore

JULY 13, 2023

Let's unleash your B2B sales superpowers with a little AI magic. AI isn't just the wave of the future – it's making waves right NOW. Let's dive into the ocean of benefits AI brings to your sales party: AI-Pumped Lead Scoring: No more throwing darts in the dark, my friends. How can you unleash the power of AI?

B2B 78

B2B Training Hubspot Team 78

Ignite Social Media

MARCH 18, 2024

Invest in Physical Resources & Staff Having the budget and buy-in to make big investments has been key for fueling Duke’s social media juggernaut. ” For many brands, social media is still under-resourced as an afterthought. “Coach K Court is right out here.

Social Media 96

Social Media Marketing Nielsen Resources 96

Buffer Social

JUNE 29, 2023

Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai , an AI content writing tool. The rapid advancement of AI has spurred debates among creators of all types. Some see AI as a threat, primed to replace human creators and automate creativity.

Collaboration 93

Collaboration Content How To Loyalty 93

Oktopost

FEBRUARY 13, 2023

As social media continues to play a vital role in the way businesses connect with their customers and promote their brand, the need for powerful and efficient tools to manage and create content has never been greater. Content Spark : This feature allows social media managers to auto-generate messages with AI.

Social Media 62

Social Media Tools Content Social Media Management 62

Buffer Social

OCTOBER 23, 2023

AI Chatbot Moderation Meta is striving to curb inappropriate responses from its new AI chatbots to ensure a safer user experience. Use available tools to ascertain any link throttling affecting your content reach. "Enhanced Use this feature to secure and manage your digital assets efficiently.

News 71

News Social Media Airlines Collaboration 71

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What are social listening tools? First things first, though.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Focus on understanding their needs, preferences, and perceptions related to your products or services.

Marketing 62

Marketing Survey Skills How To 62

Buffer Social

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. The following tools can help. The following tools can help.

Process 109

Process Tools Content Price 109

Sprout Social

MAY 18, 2023

Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. To quickly identify which of your posts generated the most awareness or engagements, use a tool like Sprout’s Post Performance Report. What are they missing? The verdict?

Social Media 126

Social Media Template Templates Skills 126

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 101

Social Media Team Social Media Management Report 101

Hootsuite

JANUARY 18, 2024

So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star. But sharing a how-to tutorial on using your best-selling products? But with the right tools in your toolbelt, it doesn’t have to be a slog.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

JANUARY 9, 2024

Carve out time for audience research and build the resources and the right infrastructure into your budget. But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack. Audience research Every audience is different.

Social Media 124

Social Media Sentiment Data Team 124

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. They provide customer service, answer questions, recommend products, gather feedback, and track engagement. billion by 2025 ?

FAQ 120

FAQ Retail Overview Loyalty 120