Dave Fleet

AUGUST 30, 2010

Make sure you dedicate sufficient resources to retaining your fans. It can be particularly difficult for agencies, where the client brief may not extend to long-term engagement, but good agencies should give clients the advice they need to hear whether they expect that advice or not.

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

DECEMBER 6, 2010

Community managers (whether internal or agency side) should be equipped with appropriate training and resources to respond to a situation should it occur… because one day, it might. Every marketing initiative should, at a minimum, incorporate escalation processes into their plans. Plan and practice for scenarios.

Case Study 401

Case Study Banking Issues Organization 401

Dave Fleet

APRIL 14, 2011

That doesn’t mean leaving them unattended; it means providing them with the means to do so – a place to do it and the resources to do so. Point #2 is a key one – help your customers and advocates (point #4) to handle a lot of the low-level support for you. Keynote: Invest in Scalable Social Business Programs.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

DECEMBER 20, 2010

If resources permit, incorporate multiple sites into your approach. In short, you don’t control them. That’s why you shouldn’t throw all of your social media eggs into someone else’s basket. So: Spread it around. Own your hub.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

SEPTEMBER 14, 2011

You need to figure out your company’s voice; your rules of engagement (and several companies have published their verisons; here are 57 sets of social media guidelines and resources to get you started). One of the most important things that companies can do online is tell the truth. If people trust you, they will do business with you.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

AUGUST 10, 2011

Resourcefulness. So, I had plenty of time to think, and I got to thinking about the effect that being offline had on how I thought and acted while we were away. A few words come to mind: Old-school! Refreshing. Disconnected. Yu know how you don’t appreciate a good thing until it’s gone?

Energy 304

Energy Google Social Networking Resources 304

Dave Fleet

AUGUST 25, 2010

To say that I’m excited about joining a team of this scale, with the client roster they have and with the resources and opportunities that a company like this brings, would be an understatement. Learning: Over the last few years, Edelman has systematically hired some of the best people in the digital communications field.

Proposal 388

Proposal Team Industry Consultant 388

Dave Fleet

APRIL 4, 2011

Personally, I like to try to add something when I write a post about someone else’s thoughts – either a criticism, a contrary point of view, or something that I think adds to the resource they’ve provided. Speed-up your blogging.

Reputation 247

Reputation Facebook Engineering Google 247

Dave Fleet

FEBRUARY 28, 2013

There’s no right or wrong answer; the decision depends on objectives, on your broader business structure, on the scale of your social media activities, on your business’ culture and on the resources you have to hand, among other things. Community Management: How do you go from 1:1 to 1:1,000,000?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

OCTOBER 14, 2010

This model is a recipe for wasted resources in today’s communications environment. Many marketers have spent many years operating using a campaign model. These are characterized by large spikes in activity which drive spikes in attention from target audiences.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

FEBRUARY 22, 2011

WTW is the kind of book that, while it’s a great read from cover-to-cover, is also a useful resource when facing specific issues. While it’s obvious when you think about it, the fact that Bishop repeatedly calls this out is a useful reminder not to fall into the “it’s all their fault&# school of pitiful thought.

Analysis 258

Analysis Influencer Buy Meeting 258

Dave Fleet

JUNE 28, 2010

Having read all 348 pages, I can happily recommend that anyone familiar with social media skip the first half of the book; however you may well find some useful resources in the latter half. These quibbles aside, I did enjoy reading Engage! If you’re new to social media for business, however, Engage!

Review 261

Review Engagement Social CRM Social Media 261

Dave Fleet

OCTOBER 15, 2013

Not every company has the resources to adopt a full always-on Creative Newsroom approach; but if you’re going to invest time and money in social media then you should take the time to ensure that what you’re posting is appropriate at the time and not just when you’re planning it.

Content 150

Content Review Software Tools 150

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Social media is allowing more and more people to connect and talk about the things that they care about, and to do so in a place where you can hear them.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JANUARY 4, 2011

Don’t be afraid to draw on internal resources or agency support to get the work done. You don’t have to do everything yourself. There will likely be elements of your activities that you don’t have the skills, the time or the inclination to handle. “Good&# doesn’t come cheap.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

DECEMBER 2, 2010

When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. This leads into the last key factor here… You need to compete for budget. Sometimes that will incorporate a blogger outreach program.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

MAY 25, 2011

When it comes to studying the internet and ultimately the behavoir of users, getting familiar with new tools and services can be a difficult process if you don’t have the resources for full data immersion. If you’re looking to attempt to prompt specific actions you’d like visitors to take, it takes time and practice.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

FEBRUARY 11, 2013

I was recently asked about whether I had a preferred model for resourcing social media teams. It’s going to come down to a combination of resources (including budget), culture, the nature of the business and the scale of the social media operation. Specialized software vs Large suites. Which to choose?

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

JANUARY 3, 2021

For most of my career, my deep mental stamina has been my resource in tough career moments and has sustained me through some periods of insane workloads. This year I’ll still set goals, but I plan to consciously ground more of my decisions throughout the year in my values than I have in the past. (I 4: Work smarter.

Exercises 195

Exercises Education Banking Influencer 195

Dave Fleet

FEBRUARY 2, 2013

GCRMs are dedicated to bringing the best of Edelman resources to our clients – wherever and whenever required.” As we say on the Edelman website, the GCRM, “is responsible for overseeing the global client relationship, setting the strategy and managing the core client team.

Team 304

Team Project Resources Influencer 304

Dave Fleet

MAY 25, 2010

This is often counter to the organizational goal of a campaign: driving to a single conversion point, requires resources to be diverted from the primary goal and in doing so reduces the ROI of the campaign. You build an audience, only to throw it away at the end.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

FEBRUARY 14, 2011

While the post title is off the mark and the graphic itself is full of typos, it’s a neat resource. This infographic gives some handy insights into both peoples’ attitudes towards social media in emergencies, and examples of its past use. Social media in emergencies. John McLachlan: What a Drug Addict Taught Me About Social Media.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260

Dave Fleet

JUNE 16, 2011

Let’s face it – the startup stage isn’t the time in a company lifecycle when resources are flush. As for what I think, my take is that it’s a little easier than Tan makes it seem although I agree with his conclusion. In that context, each dollar needs to deliver maximum return.

Startup 401

Startup Social Media Skills Aggregator 401