Sherrilynne Starkie

MARCH 28, 2012

Bloggers need to be approached in a different way to journalists – our research and whitepaper reflect this view.”. Number of views on posts that feature clients is the primary way to measure results from interacting with bloggers, with 33% stating this is their main measuring tool. Download the whitepaper here.

Blogger 343

Blogger Survey Newsletter Features 343

Sherrilynne Starkie

JUNE 22, 2013

Big data is a collection of data sets so large and complex that they difficult to process with commonly used software tools. For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. Young said that we all generate data about our everyday lives.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

AUGUST 13, 2012

Wordle is one popular free tool to create word clouds. Related posts: Using social media for research: Social Capital 2012. Word clouds are a sexy way to visually display what can be highly complex discussion threads. They display the most frequently used words in larger type while less frequently used terms are smaller.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

SEPTEMBER 22, 2012

At the time his business associates weren’t convinced of the usefulness of a tool that would let friends communicate through only short text messages. Using social media for research: Social Capital 2012. They said the idea was too simple. But Twitter was launched anyway, and before long there was a steady stream of users signing up.

Storify 317

Storify Social Capital Yahoo Apple 317

Sherrilynne Starkie

NOVEMBER 4, 2012

Mr. Geist, the Canada research chair of Internet and e-commerce law at the University of Ottawa is widely known as a newspaper columnist for the Ottawa Citizen and the Toronto Star. After conducting a study, the firm advised the government that it was time to engage with Canadians using social media tools.”. Related articles.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

FEBRUARY 13, 2018

Research is a key part of developing a strategy and keeping a program on track. This includes best practices, strategy, online tools and platforms, content formats, and more. The problem usually is they have no strategy or they have the wrong one. Few companies outsource all social media activity to agencies or consultants.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JANUARY 20, 2020

Google Alerts are one good free tool. Talkwalker is another similar free tool that seems to get results fast. To get ready to launch paid media campaigns start with doing keyword research. Google Keywords, Moz and Wordstream all have useful free tools to help with this. Earned Media Foundations. Paid Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JULY 3, 2018

What tools are out there to help us? What kind of insights can we get from different analytics tools? By understanding at a deeper level what motivates people to think a certain way, to do certain things, is a very different way of conducting your research and ultimately your communications objectives.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

JANUARY 8, 2018

Research Skills. Traditional Research Provides insight to inform strategy and creative. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

OCTOBER 16, 2018

Providing deeper knowledge of the use of tools and platforms, or providing training in context of the business objectives, can empower staff members to use their own social networks on behalf of the employer. Social Media Ambassadors. Subject matter experts could benefit from social media training too.

Training 150

Training Social Media Policies Skills 150

Sherrilynne Starkie

APRIL 17, 2012

Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center. Social Media Week 2012 SP (Photo credit: Fora do Eixo).

Social Media 313

Social Media ROI Collaboration Newsletter 313

Sherrilynne Starkie

JUNE 9, 2013

Good strategy is driven by data, research and analysis. 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013. This has to change if they’re going to be successful. It gives a good understanding of what people are looking for, what they value, how they want to be communicated with. Measuring online influence.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

FEBRUARY 16, 2014

Providing deeper knowledge of the use of tools and platforms, or providing training in context of the business objectives, can empower staff members to reach into their own social networks, and beyond on behalf of the employer. The goal is to equip employees with the knowledge, and judgement, to make the right choices.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

FEBRUARY 20, 2018

The consultant will prescribe online tools, manage workflow, get inputs and approvals. This includes researching, identifying and grouping highly-relevant keywords for search engine ranking. It also includes researching and identifying suitable and trending tags. This includes knowledge and skills transfer to client teams.

Consultant 220

Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

MARCH 23, 2020

From time to time I get the opportunity to take social media tools and software for a test drive. It’s like an all-in-one content creation tool that takes the complexity out of creating presentations, infographics, documents, videos, and graphics. Magic style tools to apply existing styles to other objects. million users.

Content 320

Content Widget Project Overview 320

Sherrilynne Starkie

JUNE 2, 2013

He provided a quick demonstration of the tool to show Third Tuesday Ottawa how it can help simplify the content development process from ideation right through to publishing. Content curation’s real value: provides raw material to collect research and spark new ideas #3TYOW. Watch their main video to learn more.) May 27, 2013.

Curation 299

Curation Findability Journal Collaboration 299

Sherrilynne Starkie

JANUARY 11, 2014

This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement.

Content 319

Content Marketing Curation Template 319