Social Media Today

JUNE 3, 2018

Here are some great content research tools which will help you create material that attracts traffic, generates leads and drives conversions.

Research 166

Research Tools Content Marketing 166

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

Social Media 267

Social Media Tips HootSuite Marketing 267

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 90

Analysis Report Examples Tools 90

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Small Business Mavericks

OCTOBER 16, 2013

Google has a market research tool that few people know about. It’s a simple tool to use, but you can use it to find global markets for expanding your business and conducting alternative keyword research. It’s called Global Market Finder. You have plenty of tools at your disposal.

Research 101

Research Tools Marketing Adwords 101

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Product research can take a long time.

comScore 299

comScore Marketing Case Study Review 299

The Realtime Report

MARCH 21, 2023

What Are The Benefits of Audience Research and Analysis? Conducting audience research is crucial for businesses wishing to have a successful marketing campaign. What Is Audience Research and Analysis? What Is Audience Research and Analysis?

Analysis 91

Analysis Research Campaign Cost 91

Digimind

OCTOBER 6, 2020

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19.

Research 103

Research Marketing Data Activities 103

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Advertising 105

Advertising Social Media Strategy Tools 105

Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. ” Right now, there are only two such questions… One can assume more questions will be added as this tool develops. I only began testing this tool, so I don’t yet have results to “Learn” from. Test and Learn: Overview.

Research 167

Research Tools Comparison Facebook 167

Idaconcpts

OCTOBER 18, 2014

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants.

Research 149

Research Focus Group Marketing Survey 149

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs.

Team 86

Team Tools Marketing Hubspot 86

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

Influencer 186

Influencer Campaign Marketing B2B 186

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools Brands HootSuite 98

Hootsuite

FEBRUARY 7, 2024

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy. #1 1 Analytics Tool for Growth Beautiful reports. Clear data.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 111

Influencer Tools Marketing Software 111

Mindjumpers

MAY 9, 2011

Tweet Keeping up their trend of constant innovation, Facebook launched their Questions tool in March, which we also wrote about on the blog. However, the new tool can also be very effective, when wanting to do some research among your fans. New Tool Converts Your Facebook Profile Into a Page.

Research 219

Research Questions Tools Facebook 219

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. LinkedIn monitoring tools can serve multiple functions.

LinkedIn 52

LinkedIn Tools B2B Price 52

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). AI is a tool.

Tools 135

Tools HootSuite Price Template 135

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Research 96

Research How To Marketing Price 96

Social Media Today

MAY 23, 2018

Keyword research is fairly simple, even in the social sphere. You just have to know which tools to use.

Research 167

Research Social Media How To Marketing 167

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. SimilarTech.

Research 82

Research Software Marketing Price 82

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Project 126

Project Social Media Template Templates 126

Small Business Mavericks

OCTOBER 4, 2012

These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. These are not the only keyword research tools Google offers, but they are ones you likely have not used. Google+ Trending Topics – Google+ is more than a social media tool. I encourage you to use them.

Research 156

Research Google Tools Trends 156

Convince & Convert

JULY 23, 2014

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported. Read the whole entry. »

B2B 165

B2B Research Video Marketing 165

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Checking engagement on a social media analytics tool. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MAY 12, 2023

Their undisputed secret lies in keyword monitoring tools. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away. Social media marketing Get more out of your social media campaigns to promote your brand. But here’s the catch. In this blog, we are going to spill the beans.

Tools 52

Tools Strategy Marketing Analysis 52

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 128

Marketing How To Sample Samples 128

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Social Media Today

JUNE 5, 2019

LinkedIn has announced two new ad insights programs which will offer new information on how marketers can maximize LinkedIn's ad options and tools.

LinkedIn 167

LinkedIn Research Marketing Tools 167

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

Research 77

Research Google Newsletter Curation 77

The Realtime Report

NOVEMBER 2, 2023

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. A lack of diversity in clinical research can have serious repercussions.

Retail 178

Retail CSR Marketing Yahoo 178

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools Marketing HootSuite 52

Hootsuite

MARCH 8, 2023

Reset Social media marketers wear all the hats and do all the jobs. Step 3: Click Generate Caption Once you’ve added your style and description, it’s time to put the tool to work. The technology, developed by the research lab OpenAI, learned how to do this from reading millions of texts on the internet.

Instagram 134

Instagram Tools HootSuite Hashtag 134

Small Business Mavericks

SEPTEMBER 9, 2013

Did you know you can use Twitter for research? It’s not just a marketing tool. You can use it for keyword research, market research, competitive research, or any kind of research where you need actionable data and information. Never underestimate the power of Twitter for research.

Research 101

Research Tools Twitter Hashtag 101