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What is Content Syndication and some best practices to keep in mind when syndicating content.

Koka Sexton

Content syndication is a strategy used by businesses and individuals to expand the reach of their content. What is content syndication? What is content syndication? Content syndication is the practice of publishing content on third-party websites, in addition to the creator’s own website.

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How to Integrate Content Syndication Into Your Marketing Strategy

BeingOptimist

Content syndication is one of the best ways to drive growth in the digital marketplace. B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. When content is syndicated, it’s distributed across different sites. Reach the Right People. Resonate With the Audience.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Shared Media includes social media but it’s more. Click To Tweet.

Marketing 367
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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

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Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

A social media audit can help optimize your social media strategies, enhance engagement, increase reach, and drive better marketing results. Social media audit vs. social media strategy Think of a social media audit as a preamble to your social media strategy. What are the major things to look at in a social media audit?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Shared Media includes social media campaigns but it’s more.

Marketing 195