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Search + Social = Online Reputation

Socialmedia.biz

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Actually control. There’s the rub. What you need to do is armor-up, soldier!

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Call it what you want, Taylor Swift is a model community manager

Sprout Social

She started engaging with her growing fan base on Tumblr early in her career and continues to interact with some of her most loyal fans there. The responsive reputation Taylor built with her fans on Tumblr carried over on Twitter and, most recently, TikTok. You don’t need to be everywhere or the first to an emerging network.

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The Billion Dollar Branding Play

Twist Image

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? After it was announced that Yahoo would be acquiring Tumblr for a little over a billion dollars, the online channels (and traditional media outlets) went crazy in an " Instagram just got bought by Facebook for a billion dollars" kind of way.

Tumblr 101
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7 Ways Search And Social Media Have Converged

The Social Media Incubator

But there’s more to it than simply Google starting its own social networking website called Google Plus. The marriage between search and social goes much deeper, although Google Plus is a fine start. Build your reputation here first, and then branch out from there. It’s also one of the top 5 social networks.

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The complete guide to online social listening

Sprout Social

If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. And unlike social media where customers might tag you when talking about you, these conversations tend to fly under the radar unless you’re explicitly seeking them out. Not a good look.

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Employees Are A Critical Element To Your Social Media Success – Are You Leveraging Yours? Apple Isn’t!

SocMed Sean

Social media and social networking are both about connecting people. Without people and their personal relationship information, social media sites like Facebook and Twitter would be reduced to…well…MySpace. In the end, you’ll be amazed at what your employees can do in the social space.

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Measuring and Monitoring Online Reputation: What, Why, and How

ProBlogger

In this day and age, there’s really nobody who is exempt from the supreme importance of online reputation. Business owners need a sterling online reputation to ensure that they keep attracting new clients. The problem is, the chances for an online reputation to be utterly derailed are abundant. Take Klout, for example.