Social Media Strategies Summit

MARCH 6, 2024

Log in to your ad account, create a new saved audience, and add age, location, and interest-related filters to build the most accurate picture of the people you’re targeting on social media. At this point, it’s worth stopping to sense-check your findings by surveying your existing customers.

Social Media 213

Social Media How To Survey Analytics 213

Mindjumpers

MARCH 22, 2012

With the rapid growth in the use of social media by brands, there is a need to analyse the returns and benefits of going “social”. Therefore, Google has recently released a new set of Social Reports within Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program.

Analytics 239

Analytics Report Google Disqus 239

SocMed Sean

JULY 9, 2018

There are reports to make and meetings to attend. Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Does changing perspectives work?

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

agora pulse

AUGUST 23, 2016

There are millions of Chrome extensions for your favorite Internet browser but as a social media manager you need the ones that will help to ease your busy schedule. In this article, I’m going to tell you my five essential Chrome extensions for social media managers. Best For Busy People: Pocket.

Social Media Management 60

Social Media Management Social Media Curation Feed 60

agora pulse

SEPTEMBER 26, 2019

The biggest discovery [in the museum’s data analysis] was that participants who spent time in ArtLens Gallery were able to report greater gains in art understanding and knowledge than those who did not,” according to Hannah Ridenour, Research Manager, Research and Evaluation, The Cleveland Museum of Art. . cma.org/mix ?.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

The biggest discovery [in the museum’s data analysis] was that participants who spent time in ArtLens Gallery were able to report greater gains in art understanding and knowledge than those who did not,” according to Hannah Ridenour, Research Manager, Research and Evaluation, The Cleveland Museum of Art. . cma.org/mix ?.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 133

Team Social Media Management Skills Trends 133

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

Social Media 100

Social Media Team Social Media Management Report 100

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 98

Metrics Influencer Marketing Survey 98

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. This will give you an idea of what your marketing budget should be.

Marketing 129

Marketing How To Sample Samples 129

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months.

Survey 94

Survey Marketing Social Media Management Badge 94

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Try it for free for 30 days!

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Facebook privacy: Survey suggests continuing US loyalty. Sherrilynne Starkie.

News 170

News Google Social Media HootSuite 170

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Monitoring and reporting: Monitoring performance after posts go live. HIPAA in healthcare ).

Template 135

Template Templates Social Media Tips 135

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. Brand awareness is the key to unlocking more purchases on social. About the Data.

Buy 142

Buy Brands Survey Apparel 142

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 106

Statistics Skills Analytics Press Release 106

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Try it for free. Learn more.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

MARCH 29, 2023

With these competitor insights in mind, craft social recruitment content that promotes your unique employer brand benefits. Sprout’s competitor reports and intuitive listening tools give you even deeper insights than you would gain from manually researching on the native platforms. What does the future look like for the organization?

Social Media 99

Social Media Strategy Team Review 99

Oktopost

JANUARY 11, 2024

Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending. Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

MAY 16, 2023

To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. If businesses want to embed the value of social throughout an organization, they need to make infrastructure investments that feed social data throughout their tech stack.

Social Media 107

Social Media Loyalty Reputation Data 107

Buffer Social

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company.

Social Media 90

Social Media How To Skills Hubspot 90

agora pulse

JULY 12, 2019

Often in analyses, we see different social networks pitted against each other, with some ascendant and some in decline. This can be seen in a chart that comes later in the Pew report : More than half of Facebook, Instagram, Snapchat, and YouTube users say they visit each platform at least once a day.

Social Networking 99

Social Networking Compete Social Media Management Overview 99

Buffer Social

JANUARY 22, 2024

Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace.   She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter).

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

FEBRUARY 4, 2020

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). That’s up from 59% in 2016. 75,000+: 42%.

Instagram 145

Instagram Social Media Marketing Survey 145

Oktopost

JUNE 30, 2021

However, most companies — 91%, according to one survey — are hedging their bets by investing in a Facebook presence to reach their leads and customers. In another survey, Facebook tied with LinkedIn as the social advertising platform with the highest ROI. Hiding or reporting the ad brings it down.

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

JUNE 2, 2021

Twilio commissioned a survey and found that only two out of 10 people in the U.S., How do you envision the future state of social messaging? In a survey across multiple markets globally, we found that 81% of people use messaging to ask about products, 78% to get support and 74% to make a purchase or appointment.

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API Instagram Survey Conversation 128

The Realtime Report

JUNE 15, 2021

Here are ways to collect the feedback of your customers so you can improve your support: Conduct surveys to determine how current customers are feeling, how clients perceive customer service, and how satisfied customers are with the brand. You can tailor the survey questions to better match the data you gather.

Tips 103

Tips Survey FAQ Knowledge Base 103

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

agora pulse

NOVEMBER 12, 2019

The most accurate way to access this information is through Google Analytics’ Users Flow report. You can view this report in Google Analytics’ Audience section. You can post about it on social media, directing followers to an interactive quiz on your website. Design a playful quiz with short and easy survey questions.

Organization 89

Organization Social Media Discount Survey 89

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. For some women, like Alexa Heinrich, Social Media Manager at St. Alexa Heinrich Social Media Manager, St. I don’t want lip service, I want action.

Social Media 115

Social Media Team Groups Groups 115

Sprout Social

JUNE 24, 2021

Harvard Business School Online recently commissioned a survey of professionals who worked remotely during the COVID-19 shutdown and found that working remotely didn’t hinder productivity, contrary to some executives’ opinions. Take care of your social media team and their mental health. Some leaders just don't want change.

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Team Marketing How To Policies 113