Brands Spent a Whopping $673B on Social Media Ads in Five Years
The Realtime Report
MAY 30, 2023
According to a Statista survey, brands spent $73.2bn on social media ads in 2018. Statistics show 2021 saw the biggest year-over-year growth, with revenue surging by 36% or nearly $50bn in a year to $180.9bn. Snapchat, Reddit, Pinterest, Twitter, and ByteDance all had around 5% shares in global social media advertising revenue.
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