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Brands Spent a Whopping $673B on Social Media Ads in Five Years

The Realtime Report

According to a Statista survey, brands spent $73.2bn on social media ads in 2018. Statistics show 2021 saw the biggest year-over-year growth, with revenue surging by 36% or nearly $50bn in a year to $180.9bn. Snapchat, Reddit, Pinterest, Twitter, and ByteDance all had around 5% shares in global social media advertising revenue.

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Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

Reddit: 114 million monthly unique visitors. via Reddit. This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic. Piper Jaffray’s semi-annual survey, Taking Stock With Teens , was published Tuesday (April 9th).

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

Reddit: 113 million monthly unique visitors. via Reddit. “Our survey shows that social is the channel of first choice for millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic,” says Paige O-Neill, CMO of SDL. . via Tagged.

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Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Reddit: 112 million monthly unique visitors. via Reddit. A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Social Media Statistics mobile social media statistics social networking statistics Twitter Twitter mobile use UK' via Tagged. via TechCrunch.

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Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

Reddit: 90 million monthly unique visitors. via Reddit. Facebook Is Most Popular Mobile App [Survey]. A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. Pinterest: 70 million users.

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How to use AI analytics for targeted business decisions

Sprout Social

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques.

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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Social Sources Report: Another addition is the social sources report that shows engagement and conversion statistics for each social network. Currently this is limited to Google+ and those signed up to the company’s Social Data Hub such as Disqus, Blogger, Digg, Reddit and TypePad.

Analytics 239