Mindjumpers

FEBRUARY 24, 2011

. - The new data was compared to the last study of Burson-Marsteller, The Global Social Media Check Up 2010 , which was published February 23 rd 2010. - Social Media Marketing Goals & Tools. The data was collected by Burson-Marsteller’s global research team. The Impact of Social Media.

Study 234

Study Social Media YouTube Company 234

Mindjumpers

SEPTEMBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Flowtown – an Interesting Social Marketing Tool Urban Outfitters Likes Facebook » The Most Badass YouTube Video Ever? Leave a Reply Click here to cancel reply.

YouTube 220

YouTube Video Disqus Film 220

Mindjumpers

AUGUST 23, 2010

Technology equipped riders could send an email from their phone or computer with a 140 character update in their subject line that would be published on the account. He was tired of unpredictable train delays, so he came up with the simple idea to start the Twitter account @Caltrain.

Twitter 205

Twitter Disqus Fashion Policies 205

Mindjumpers

JULY 12, 2012

Value – Everything employees publish online reflects upon the brand. However, you can also try to think outside the box and e.g. create an introductory video or set up the policy in a playful way as an e-learning tool. Responsibility – How are your employees supposed to act on social media? How do employees add most value?

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

AUGUST 23, 2010

Technology equipped riders could send an email from their phone or computer with a 140 character update in their subject line that would be published on the account. He was tired of unpredictable train delays, so he came up with the simple idea to start the Twitter account @Caltrain.

Twitter 202

Twitter Disqus Fashion Policies 202

Mindjumpers

JULY 31, 2012

In an attempt to create engagement and drive more traffic, content that users ’like’ using the bar is published on their Timeline and also appears in their friends’ news feed thus further incorporating Facebook features on third party websites and bringing even more visibility to likes and shares.

Facebook 174

Facebook Sites Study Feed 174

Mindjumpers

JUNE 8, 2011

Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. Utilize the PR potential of your blog.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Mindjumpers

NOVEMBER 17, 2015

Take for instance the Nigerian 2015 elections; Nigerians needed a change and we along with social media influencers, utilized the one tool that we could all use irrespective of class or social status to get it; the tool was social media. The social channels rose up to bridge the communication gap.

Activities 0

Activities Social Media Hashtag Campaign 0

Mindjumpers

JUNE 24, 2011

Publishing blog posts on your website is a helpful resource to gain more visitors. Companies that blog have 55% more website visitors, which naturally shows how great a marketing tool a blog can be when done right. Thereby, it’s now critical to rank high on search engines and not only optional. – Rank higher on search engines.

Company 206

Company Hubspot eBook Diagrams 206

Mindjumpers

AUGUST 13, 2010

YouTube has been a great place to publish fun ad videos in the hope that they will go viral. The pizza chain HELL , located in New Zealand, has created something to entertain their customers with and to give them the control in an interactive YouTube adventure. This is certainly a different way of using YouTube.

YouTube 219

YouTube Disqus Fashion Campaign 219

Mindjumpers

SEPTEMBER 17, 2012

Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Novice brands are much more focused on increasing the frequency on con­tent publishing, as compared to their more mature peers (57% vs. 30%). An additional 17% plan to monitor for industry conversation by year’s end.

Survey 225

Survey Report Social Media ROI 225

Mindjumpers

AUGUST 25, 2010

As published on Mindjumpers [.] No matter how big/or small the business, this understanding is essential to ensuring that strategy is implemented effectively and you are minimising any negative backlash in a sensible and process driven way. The Social Media Policy Conundrum says: September 14, 2010 at 1:21 pm [.]

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

DECEMBER 28, 2010

Tweet A t Mindjumpers.com, we publish blog posts everyday. Storytelling – A Powerful Tool When Branding Your Organization In Social Media : When we talk about social media, it’s the same as talking about connecting and making conversation. and Flavors.me, since both sites basically offer the same service. Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

DECEMBER 16, 2010

When you combine the power of geo location with AR and games, you have one powerful marketing tool! Augmented reality allows you to overlay computer generated graphics and interfaces with the real world. For example, you can try on fashions from your PC or smart phone. Launch of cloud-based operating systems.

Mobile 232

Mobile Smart Phone Trends Banking 232

Mindjumpers

AUGUST 22, 2013

The Twitter-owned platform lets users create and publish six-second videos in a feed similar to Twitter or Instagram. Vine is great tool for stop-motion capture videos because its pause recording feature is easy to use. Given the six-second window, Vine is a great tool to tease a new product with a brief preview. Show to Tell.

Tools 193

Tools Microblogging Marketing Video 193

Mindjumpers

MARCH 7, 2012

Optimize news feed ranking – Have EdgeRank in mind when you plan on what kind of content to publish to also ensure visibility for users. Consider the following: · Publish plan – Create a plan with the concrete updates, images, videos etc. that you will use and when it is going to be published. Monitor your community.

Facebook 231

Facebook Marketing Communities Conversation 231

Mindjumpers

JANUARY 7, 2013

75% use the platform to not only broadcast, but to engage with their audiences too: Tools. More than half of the brands shared that they had switched tools for managing Twitter from 2011 to 2012. Following, Hootsuite and Speedfast are the biggest in terms of tool usage. The Demographics of Twitter Users [Study].

Twitter 262

Twitter Brands Nielsen HootSuite 262

Mindjumpers

NOVEMBER 22, 2012

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. 1: Organise and publish. Getting a community involved and engaged needs a lot of planning. 2: Be one with your brand.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

SEPTEMBER 10, 2012

Though not recently published it’s far from outdated. So, with the SoLoMo technologies, brands can hypertarget their fans and potential customers and understand and engage these at a local level – such as by using the monitoring tool, VenueSeen , which I blogged about last week. SoLoMo and location-based engagement.

Mobile 255

Mobile Foursquare Instagram Applications 255

Mindjumpers

JUNE 1, 2012

Many admins are using content management tools from their mere need of scheduling. From the activity log you can change the time for publishing or cancel the post if needed. If you are set up as ads manager, you can initiate the promoted post directly from the sharing tool of a post. Read more about Promoted Posts.

Facebook 279

Facebook iPhone Metrics Feed 279

Mindjumpers

NOVEMBER 4, 2014

Which tools are necessary to create, manage and publish content? Try to ask yourself the following questions in the following order to structure glocal communication on social media for your brand: 1. How do you organize and manage glocal communication? How do you plan and manage your global and local content?

Social Media 277

Social Media How To Guidelines Blogger 277

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. We think it has turned out to be a great tool for businesses struggling to tie their social media efforts to true benefits and ROI. Here, we will introduce some of the main points of the report.

ROI 219

ROI How To Marketing Proposal 219

Mindjumpers

SEPTEMBER 4, 2012

Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. Understanding Facebook’s new advertising tool is key to effective results, and this definitely provides you with some good information, if you haven’t run an ad campaign yet. Facebook ads statistics.

Advertising 260

Advertising Facebook Comparison Sample 260

Mindjumpers

SEPTEMBER 6, 2010

Approval Process : It may be that you have a core group of individuals who approve content that gets published online. -Knowing when to Engage : The key to good community management is knowing when to engage and when to sit back and allow the community converse organically. Leave a Reply Click here to cancel reply.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

Approval Process : It may be that you have a core group of individuals who approve content that gets published online. -Knowing when to Engage : The key to good community management is knowing when to engage and when to sit back and allow the community converse organically. Leave a Reply Click here to cancel reply.

Policies 230

Policies Social Media Guidelines Privacy 230

Mindjumpers

NOVEMBER 5, 2010

Looking at it as a marketing tool, I think it’s an absolutely brilliant strategy of merging offline and online with real time users and consumers. The future lies in apps continuing to develop as they are developing and then one person coming along and merging them together to feed offline consumer behaviour through online tools.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

JANUARY 6, 2012

” The above lines are from the executive summary in a new report published last night/CET (5/1-2012). Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number that will only grow.”

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Mindjumpers

DECEMBER 18, 2012

As to original creation, Chinese brands prefer creating buzzwords as their primary content marketing tool. In 2013, Marketers Need to Think As Publishers. Although the content is not outstandingly creative, making condom into the rain-boots was a great way to boost the brand image as well as the great quality of the product.

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

JULY 4, 2012

Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Statistics: The more posts per day, the less engagement per post: Compared to only posting once a day, two posts a day will only receive 57% of the likes and 78% of the comments each.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Mindjumpers

FEBRUARY 18, 2015

One way to decrease Dark Social is to use short URL tools to take advantage of the data hidden within. With the right link shortener, advertisers and publishers can turn long links into short and measurable links (or short URLs). Short URLs.

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

FEBRUARY 18, 2015

One way to decrease Dark social is to use short URL tools to take advantage of the data hidden within. With the right link shortener, advertisers and publishers can turn long links into short and measurable links (or short URLs). Short URLs.

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

AUGUST 1, 2011

In this social media universe where different tools and platforms are available, it is also a good idea to design different messaging on each of these channels to make the best use of the dynamics of each of them. Right channel, right message coupled with the right timing is the core of any social media strategy.

Platform 262

Platform Nielsen Embedding Aggregator 262