Dave Fleet
JULY 13, 2010
In this week’s episode of Social Mediators , Joe Thornley and I talk with Terry Fallis about how he and his publisher, McClelland & Stewart , are using social media to find and cultivate a fan base for Terry’s novels. Also up for discussion this week: Social media adoption still isn’t universal among communicators.
Dave Fleet
JULY 26, 2010
Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Social Media Guidelines.
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Dave Fleet
SEPTEMBER 7, 2011
Here are four ways to begin to improve your social media content strategy. Launching a new social channel, or campaign on a channel, isn’t the end of the planning process. You should know, clearly, what you’re trying to achieve through your social media activity, and bear that in mind at all times.
Dave Fleet
FEBRUARY 4, 2016
One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. Meanwhile, trust in social media fell by six per cent.
Dave Fleet
JUNE 9, 2010
Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators , Eqentia’s CEO and Founder, William Mougayar , joins Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Have you tried Eqentia ?
Dave Fleet
OCTOBER 5, 2011
The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? Which leads me to the next point… 3.
Dave Fleet
SEPTEMBER 14, 2011
Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners.
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