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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Capability to set up monitoring profiles for multiple keywords, topics, companies and products. Capability to set up monitoring profiles for multiple keywords, topics, companies and products. But overall, Vocus customer service was excellent.

Vocus 185
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. Budget: We don’t need no stinkin’ budget. Nielsen BuzzMetrics.

SM2 202
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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. send generic pitches) for successfully getting others to write about your product / service / news / client etc.

Vocus 188
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6 Things The Army Taught Me About PR

Waxing UnLyrical

Preparing for change is a critical point we address in PR every time we launch a new product, or add more features. And I’d be remiss if I didn’t give a shot out to my own community, including my employer Vocus, which has gone above and beyond to be supportive and understanding. Frank Strong is the director of PR for Vocus.

Vocus 274
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

being made about your company, brand, product or service generally positive, negative or neutral? Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony.

SM2 187
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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.).

ROI 193
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The Brand View When Looking For a PR Pro

Waxing UnLyrical

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. I had been given a test drive of Vocus which some of the applicants used. Experience in premium consumer food products, or related experience. How do you view their product?

Brands 177