Webbiquity SMM
NOVEMBER 8, 2011
Vocus and Cision are both powerful and popular PR monitoring and management systems. Capability to set up monitoring profiles for multiple keywords, topics, companies and products. Capability to set up monitoring profiles for multiple keywords, topics, companies and products. But overall, Vocus customer service was excellent.
Webbiquity SMM
AUGUST 9, 2010
being made about your company, brand, product or service generally positive, negative or neutral? Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony.
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Webbiquity SMM
AUGUST 23, 2010
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.).
Convince & Convert
JULY 9, 2013
If you were to market your product to her and get her seal of approval, her endorsement would go a long, long way toward boosting your sales. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. Just think of the Oprah Winfrey effect.
Waxing UnLyrical
MAY 27, 2011
So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. I had been given a test drive of Vocus which some of the applicants used. Tip: I have many years of direct B2B sales experience. How do you view their product? What were we seeking?
Waxing UnLyrical
JUNE 2, 2011
You get a bonus for using Vocus or a similar platform.). Since the [old] PR pro was new to our product segment, I gave a marketing/sales view of who the competition really is so they had a less narrow view of the market. Since I had done this already, I thought that was fair.
Webbiquity SMM
MARCH 23, 2011
The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. A user is frustrated by a perceived malfunction in your product. A highly favorable product review is published in an online journal. Many include at least the most popular blogs as well.
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