Waxing UnLyrical

JULY 15, 2011

When it comes to social media, don’t just look for people with huge numbers of followers, but people who actively engage (hmm, where have we heard that before? ). The average response rate when they approach people through social media is about 25%. They use Vocus to monitor “buzz.&# With Oklahoma!,

Vocus 198

Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. I had been given a test drive of Vocus which some of the applicants used. Experience in premium consumer food products, or related experience. How do you view their product?

Brands 177

Brands Vocus Blogosphere B2B 177

Convince & Convert

JULY 9, 2013

If you were to market your product to her and get her seal of approval, her endorsement would go a long, long way toward boosting your sales. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. That, in turn, can help move your buyers down the path to purchase.

Influencer 160

Influencer Strategy Content Marketing 160

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 162

Questions Social Media Consultant Education 162

ProBlogger

SEPTEMBER 13, 2012

This guest post is by Frank Strong of Vocus. To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere. For one of his latest products he spent $199 on a press release and earned $3,850 in bookings. Want products to review on a blog?

Press Release 39

Press Release Vocus Blogger Embedding 39

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Range of coverage.

Social Media 193

Social Media Tools Sysomos Vocus 193

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out).

Social Media 167

Social Media Facebook Marketing Consultant 167

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Writtent Blog

FEBRUARY 28, 2014

Example: Do you use any of these productivity hacks in your daily workflow? Example: Are you wondering how you can increase website traffic with smarter usage of social media? Does your product or service lend itself well to impulse purchases? It’s easy to purchase blog posts today by visiting our product page !

Sample 111

Sample Samples eBook Vocus 111

Convince & Convert

JULY 17, 2013

Lee, Ann and Jay cover similar territory in that they’re evangelists for, and teachers of, content marketing and social media. Personalize: He explains if your product/service targets different vertical markets, you should craft a core message and then customize it for each industry and audience segment. They’re friends.

eBook 131

eBook Strategy Content Vocus 131

Convince & Convert

AUGUST 19, 2012

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted. Thanks all.

Analytics 140

Analytics Influencer Klout Vocus 140

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out).

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

JANUARY 6, 2015

In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications.

Press Release 100

Press Release Tips SEO Influencer 100

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Economic engine 2.

Press Release 279

Press Release Marketing Class List 279