Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. I had been given a test drive of Vocus which some of the applicants used. I want a story.

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. They use Vocus to monitor “buzz.&# Is that smart, or what?

Vocus 198

Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

JUNE 2, 2011

You get a bonus for using Vocus or a similar platform.). B: I was never contacted directly for anything related to marketing that might dovetail with PR. Since the [old] PR pro was new to our product segment, I gave a marketing/sales view of who the competition really is so they had a less narrow view of the market.

How To 191

How To Vocus Blogger Meeting 191

ProBlogger

SEPTEMBER 13, 2012

This guest post is by Frank Strong of Vocus. To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere. For one of his latest products he spent $199 on a press release and earned $3,850 in bookings. Want products to review on a blog?

Press Release 39

Press Release Vocus Blogger Embedding 39

Convince & Convert

JULY 17, 2013

And because they know so much about online marketing, I made an effort to come to know them. Lee, Ann and Jay cover similar territory in that they’re evangelists for, and teachers of, content marketing and social media. One of those topics proves time and again to rank atop your list of content marketing concerns…. Tres amigos.

eBook 131

eBook Strategy Content Vocus 131

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? A user is frustrated by a perceived malfunction in your product.

Social Media 193

Social Media Tools Sysomos Vocus 193

Writtent Blog

FEBRUARY 28, 2014

Blogging is a highly effective medium for reaching a wide array of marketing goals. Example: Do you use any of these productivity hacks in your daily workflow? Example: Do you agree that direct mail marketing is dead forever? Example: Curious how content marketing could help your organization reach its marketing goals?

Sample 111

Sample Samples eBook Vocus 111

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 6, 2015

Image credit: leaderswest Digital Marketing Journal. 6 ways content marketing has changed the way we do PR by The Next Web. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? ” The 10 Commandments of Press Release Writing by PR Breakfast Club.

Press Release 100

Press Release Tips SEO Influencer 100

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279