Waxing UnLyrical
MARCH 14, 2011
To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. An extended community. Frank Strong is the director of PR for Vocus. Image: rajkumar1220 via Flickr, CC 2.0.
Waxing UnLyrical
MAY 27, 2011
So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. What were we seeking?
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Convince & Convert
JULY 9, 2013
If you were to market your product to her and get her seal of approval, her endorsement would go a long, long way toward boosting your sales. Our community site, OpenView Labs, features new content from influencers every week about the topics our target audience cares about , such as sales and marketing.
Waxing UnLyrical
JULY 15, 2011
They use Vocus to monitor “buzz.&# I do think this speaks strongly to the faith Arena Stage has in its “product.&# So the next time you’re embarking on a campaign, see if Chad’s approach can help you reach the community you need to reach. And isn’t that what you want?
Webbiquity SMM
JANUARY 12, 2011
.&# So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# Vocus and Cision ) to the obscure ( Butterfly Publisher ).
ProBlogger
SEPTEMBER 13, 2012
This guest post is by Frank Strong of Vocus. As bloggers, we know that to build a community, we’ve got to blog consistently. He’s got a niche in vacation rental marketing and over the years has accrued wisdom that he’s turned into products, like reports, guidebooks and research he sells on his blog. . Consistency matters.
Writtent Blog
FEBRUARY 28, 2014
One of the most effective ways to use your blog posts as a community-building tool is to invite your readers to leave a comment. Example: Do you use any of these productivity hacks in your daily workflow? Does your product or service lend itself well to impulse purchases? Take a Product Tour. Buy Services.
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