Jon Loomer

DECEMBER 13, 2023

Your ad might look like this… When someone clicks your ad, it will send them to your website landing page. That page has the website form. It just makes that page confusing. It might make sense to add the Instant Forms Browser Add-On when sending someone to a product page so that they can subscribe for more info.

Questions 136

Questions Conversation Products 136

Jon Loomer

FEBRUARY 15, 2023

Create a Meta Pixel Event that Fires After Viewing a Page for 60 Seconds Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page Create a Quality Visitor Event If you’ve already completed the steps above, the most difficult tasks are finished. If you haven’t done these things yet, you’re in luck.

Eventful 177

Eventful Aggregator Google Conversation 177

Jon Loomer

JANUARY 2, 2022

Do it often and plan to get your ad account, page, or Business Manager disabled. Don’t promote dangerous products. Non-Functional Landing Pages. But that ad may get rejected if you direct people to a non-functional landing page. Make sure to test the page before you publish the ad.

Facebook 213

Facebook Policies Issues Reputation 213

Jon Loomer

FEBRUARY 12, 2024

If you’re promoting a product that can only be purchased once, there’s no need to show ads to people who have already purchased it. It’s not uncommon for advertisers to exclude all current customers when promoting a product that current customers can buy. Nonexistent or incomplete use of exclusions. But, guess what?

Advertising 183

Advertising Campaign Cost Conversation 183

Jon Loomer

AUGUST 3, 2022

So, link clicks, clicks to your page profile, post reactions, comments, shares, clicks to expand media to full screen, clicks to take action (liking your page or RSVP for an event), and more. Landing Page Views: The number of times someone clicked on your ad link and successfully loaded a page of your website with the Meta pixel.

CPC 199

CPC Metrics Advertising URL 199

Jon Loomer

JUNE 19, 2023

When you read through the pages of this website, be aware that available objectives at the time of that post will impact the recommendations provided. The group of people who added your product to their cart but didn’t purchase is small, but they are all valuable. Facebook Page: Get people to engage with your Facebook Page.

Campaign 210

Campaign Eventful Conversation Instagram 210

Jon Loomer

JANUARY 24, 2024

Campaigns that are optimized for Link clicks or Landing page views will have Advantage detailed targeting automatically applied with no option to opt-out.” “Campaigns that are optimized for Leads will have Advantage detailed targeting automatically applied with the option to opt-out.” You will still be able to turn it off.

Campaign 129

Campaign Advertising Features Conversation 129

Jon Loomer

FEBRUARY 26, 2024

Within Meta’s documentation , they also highlight the following stats: 13% lower median cost per product catalog sale 7% lower median cost per website conversions 28% lower average cost per click, lead or landing page view The first two are the most meaningful. Top-of-Funnel Optimization. They shouldn’t hurt you.

Construction 181

Construction Cost Issues Conversation 181

Jon Loomer

JANUARY 19, 2022

The greater engagement rates can give advertisers targeting capabilities to reach people who provided clear buying signals based on watching a product video, for example. Facebook Engagement Custom Audiences give advertisers the ability to target Facebook users for many types of interaction: People who currently like or follow your page.

Facebook 206

Facebook Instagram Advertising Engagement 206

Jon Loomer

MARCH 7, 2022

You want link clicks or landing page views? You tell Facebook you want link clicks or landing page views and Facebook will get you as many as it can for the lowest cost. But, doing this will only be productive if Facebook can bring in quality people who will actually care about the content they’re consuming.

Content 201

Content Facebook Course Campaign 201

Jon Loomer

FEBRUARY 7, 2024

You may fire purchase and registration events on the confirmation pages after that action is completed. But this may help you spot a problem if those events are happening on other locations that may lead to overcounting — like the landing page. Don’t simply test the confirmation page. Test Your Events.

Report 177

Report Sample Samples API 177

Buffer Social

JUNE 28, 2023

This type of test is especially useful for comparing two versions of an ad, landing page, email, or homepage. Ratios related to your conversions, like Conversion Rate and Cost Per Acquisition, will tell me there are optimizations that could be done on our landing page. This practice keeps paying off. Why is that?

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Jon Loomer

OCTOBER 4, 2023

I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. If you run a Traffic campaign, your primary options are to optimize for Link Clicks or Landing Page Views.

Eventful 184

Eventful Conversation Embedding URL 184

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. What types of special offers and product features are being discussed on social media? Existing product names: What are well-known product names in your niche?

Advertising 107

Advertising Social Media Strategy Tools 107

Jon Loomer

MAY 4, 2022

Meta tested a product that likely would have been used mostly by entrepreneurs and SMBs. And I’d be surprised if there are any or many examples of SMBs who relied so heavily on this product that they’re now going to suffer. Rented Land! You need rented land to find listeners! Businesses need rented land.

Facebook 176

Facebook Apple LinkedIn Publishing 176

Jon Loomer

AUGUST 30, 2023

It will sound eerily similar to the other Advantage audience expansion products. Your product may not be available to people under a certain age. Or your product may not be relevant to those who already bought it. For example, you’re promoting a product that can only be purchased once. Meta will sort this out.

Cost 185

Cost Campaign Advertising Products 185

Jon Loomer

JANUARY 20, 2020

This training was something new and unique for me, so I announced it as a pre-pay product while the content is being created. Not everyone who shows interest in a product is ready to buy today. They may click a link, go to the landing page, and leave without purchasing. These are the people I wanted to bring back.

Examples 207

Examples Conversation CPM Campaign 207

Social Media Strategies Summit

MARCH 1, 2024

Games: Image source Then, you can link to the actual video on YouTube or a dedicated landing page. Try offering an incentive (like a gift card or a product discount) to encourage people to share video content with you. Don’t think of it as a bribe — think of it as a simple “thank you” for their hard work.

Video 229

Video Trends Marketing Mobile 229

Jon Loomer

OCTOBER 6, 2020

The No-Landing-Page Problem. Without a landing page, form engagement wouldn’t contribute to website traffic, which allows marketers to create Website Custom Audiences. These are all things you can do with Website Custom Audiences when driving users to a landing page. You can select one or multiple.

Engagement 194

Engagement Facebook Advertising Examples 194

Socialmedia.biz

JULY 2, 2021

For those of you who don’t know, UX stands for user experience, and basically represents how a user interacts with and experiences a product, system, or service. It includes a person’s ease of use of a website, how efficiently they can navigate landing pages, and so forth. Data drives the heart of.

Data 138

Data System Products Content 138

Jon Loomer

DECEMBER 3, 2019

You build campaign after campaign driving people to a sales page. I’m not talking about optimizing for link clicks or landing page views when sending people to a sales page. I’m not talking about optimizing for link clicks or landing page views when sending people to a sales page.

Facebook 174

Facebook Training Cost Buy 174

Jon Loomer

JANUARY 24, 2022

Landing Page Views. Website: Landing Page Views. DESCRIPTION: “Get more messages, video views, post engagement, Page likes or event responses.” Facebook Page. Engagement: Facebook Page. The only optimization option is Page Likes. Now, all three are combined under Reach. Link Clicks.

Facebook 198

Facebook Eventful Conversation Engagement 198

Jon Loomer

APRIL 10, 2023

When you create a Website Custom Audience for people who visited specific web pages, you’ll need to make this choice. When creating a page view trigger, you’ll need to decide between “URL equals” and “URL contains” there as well. The default rule for Custom Conversions is based on URL.

URL 178

URL Eventful Conversation Advertising 178

Social Media Strategies Summit

MARCH 25, 2021

Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media.

Examples 221

Examples Retail Instagram Buy 221

Jon Loomer

OCTOBER 2, 2020

The first thing you should check is whether the base Facebook pixel code is installed properly on every page of your website between the head tags. Maybe you copied the code wrong, it’s in the wrong location, it’s not on every page, or something is preventing it from loading. You mark that page as a purchase.

Conversation 194

Conversation Facebook URL Report 194

Jon Loomer

JANUARY 24, 2024

Meta’s focus will be on satisfying that, which puts the algorithm and Meta on the same page. If you optimize for link clicks, landing page views, ThruPlays, post engagement, Page likes, or even leads, the advertiser and Meta’s ad optimization will have divergent goals. That’s what you want, too.

Advertising 172

Advertising Eventful Campaign Engagement 172

Jon Loomer

AUGUST 15, 2023

It’s optimized for Reach and targets people who recently visited my product landing page without buying. I’m only spending about $3 per day but I’d spend more if there were more people visiting that page. That budget is limited only by the amount of traffic to that page.

How To 78

How To Buy Cost Data 78

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline.

SEO 157

SEO Social Media Strategy Hashtag 157

Sprout Social

SEPTEMBER 6, 2023

One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. Table of contents: What is a LinkedIn Business Page?

LinkedIn 115

LinkedIn How To Collaboration URL 115

Jon Loomer

MAY 22, 2023

In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon). This doesn’t really fit the definition of the other Advantage targeting expansion products. How and when expansion works is still often misunderstood. It makes sense why.

Products 200

Products Advertising Features Groups 200

Jon Loomer

MAY 10, 2022

SIDE NOTE: I’d love to see this for Landing Page Views and traffic metrics.). ” Instant Experiences are often used to warm up an audience before sending them to a product page on the advertiser’s website. ” This is similar to video view time metrics for measuring an engaged user.

Metrics 193

Metrics Facebook Advertising Report 193

Jon Loomer

DECEMBER 18, 2023

The page loads. Once they arrive on the landing page, they aren’t sure what to do. And when you run those ads, every potential customer is learning about this product for the first (or nearly first) time. Were the page and other assets flagged for policy violations and low-quality ads? They click.

Construction 186

Construction Advertising Industry API 186

Writtent Blog

NOVEMBER 24, 2023

The best social media to start with are: LinkedIn Facebook Twitter Reddit Pinterest Step 10: Write the Most Important Pages If you already have a business website and you’re adding a blog to it, you can skip this step. If you’re working on how to start a blog from scratch, you’ll need to create pages as well as posts. Then hit publish!

Hubspot 96

Hubspot How To Loyalty Resources 96

Jon Loomer

FEBRUARY 1, 2022

If your focus is on free opt-ins or sales of cheap products, this may not have impacted you. But, consider products that take more thought prior to commitment after that initial click. Consider memberships and more expensive products that may require discussion or approval before payment.

Facebook 205

Facebook Aggregator Eventful URL 205

Buffer Social

MAY 18, 2022

In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. We’ve experienced this ourselves at Buffer Six months ago we launched Start Page , a free landing page builder that brings together all of your best content in one place.

Products 72

Products Company Statistics Survey 72

Jon Loomer

OCTOBER 6, 2020

The No-Landing-Page Problem. Without a landing page, form engagement wouldn’t contribute to website traffic, which allows marketers to create Website Custom Audiences. These are all things you can do with Website Custom Audiences when driving users to a landing page. You can select one or multiple.

Engagement 140

Engagement Facebook Advertising Examples 140

Oktopost

OCTOBER 19, 2020

Over the years, we rolled out many features to help marketers stay productive and optimize SMM workflows. Let’s say, you have a webinar landing page to promote or a blog post announcing a new product and you’d like to create a social media campaign around it. This part of social media management takes up even more time.

Social Media Management 140

Social Media Management Hashtag Social Media Social Networking 140