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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

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Establishing and protecting your brand’s reputation online

Sprout Social

Now you have to maintain the momentum and manage your brand reputation. According to Nielsen Media, as of 2022 there are over half a million brands globally. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance.

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How to Navigate Social Media in an Era of Misinformation and Disinformation

Direct Marketing Observations

My job is that, and more at times, as I work in social media. Which is why I asked the golden child, Chat GPT, the following question: How do people navigate social media in an era of misinformation and disinformation? Learn about media literacy, critical thinking, and how social media algorithms work.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Failing to comply with HIPAA regulations is costly—both financially and to your brand’s reputation.

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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Save Your Brand Reputation With Social Media

Mindjumpers

These can occur when there is : Inconsistency across channels: With social media you can touch the customer at any point in the purchase cycle: pre-purchase, during, and post-purchase. A negative relationship with people who represent the company: Social media can humanize your brand, if used correctly.

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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.