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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

Sports 135
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Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports 100
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Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports 100
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Sports Teams: Times Have Changed, Adapt!

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! The Texas Tech football program is the most recent example of the mishandling of social media. They have completely banned Twitter from their players.

Sports 154
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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111
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The Social Media Press Box

Direct Marketing Observations

According to ESPN the Indians have established a 10-seat section in left field for bloggers and social media users in an effort to engage fans and further the Indians’ brand in the social media space. It’s called the Tribe Social Deck. Hmmm… I think I like the idea. This could be a problem.

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NCAA Influencer Marketing and What It Means for Your Brand

Likeable

In a momentous change that will significantly alter the college sports landscape, the NCAA has announced that it will finally allow student-athletes to be paid for their name, image, and likeness. They will be allowed to work with agents and explore brand partnerships, including social media opportunities, for compensation.